Top News
Telemundo kicks off “EL CAMPEÓN EN TI 2022”
NBCUniversal Telemundo Enterprises is rolling out a multi-city national campaign, "El Campeón En Ti" ("The Champion In You"), to build on its longstanding commitment to inspire Hispanic youth to discover -- through soccer -- the champions within themselves. The campaign will bring an inspiring and engaging series of jamboree events to cities across the country in the months leading up to the FIFA World Cup Qatar 2022™, serving as a second edition of Telemundo’s community-driven campaign inaugurated during the FIFA World Cup Russia in 2018.
2022 Connectivity and Mobile trends [REPORT]
Consumers are using connected devices to enhance their daily lives and well-being while fine-tuning the balance between their virtual and physical worlds.
How Americans are feeling about economic opportunities and the future
The American Opportunity Survey spotlights Americans’ views on the state of the economy and other trends. What did researchers find about how people think things are going and what the future holds?
TelevisaUnivision announces the start of production for four new ViX+ Original Titles
TelevisaUnivision announced that three new series, “Colapso” (working title), “Isla Brava”, and “Senda Prohibida,” and one new documentary film, “Absoluta” are currently in production.
Daily Flash Latino launches
KSA Entertainment will launch Daily Flash Latino, a nationally distributed entertainment, lifestyle, and trending news show.
Finding Agency Opportunities Amid Challenging Economic Conditions
Much discussion has occurred on the outlook for agencies since we last wrote about the changing economic headwinds. It’s time to revisit the topic and layer on some additional considerations, with a focus on what agencies should be doing now. By Mark Duval - The Duval Partnership
The Luxury of Strategy
Loudmouth marketing weasels like me are always going off on the need for advertisers to abandon their addiction to short term-ism and focus their attention on the long term imperative of building their brands. By Bob Hoffman
Making Zero-Party Multicultural Data Accessible to DSPs
Driven by our mission to demystify diverse communities through data, our team partnered with digital programmatic platforms to empower digital media buyers with the tools to access diverse audiences while using their favorite demand-side platforms (DSPs).
Tails wagging dogs: when process eats away at culture
Peter Drucker tells us ‘culture eats strategy for breakfast’. In our experience, that’s a near hard-and-fast organizational rule..
“TELEMUNDO LOCAL ACADEMY” launches at Cal Sate Northridge
The Telemundo Station Group, part of NBCUniversal Local – a division that includes 43 NBC/Telemundo stations in the U.S. and Puerto Rico and six regional sports networks – announced California State University, Northridge (CSUN) is its fourth and newest partner for the group’s “Telemundo Local Academy” journalism training program. The one-year program kicks off at CSUN in September 2022.
