Top News
After GOP Gains, Democrats Reinvesting in Spanish Radio
Following a historic Republican showing among Latino voters in the 2024 presidential election, Democrats appear to be turning to one of the most trusted media sources in the Hispanic community to regain lost ground: Spanish-language radio.
My favourite research exposes the gap between actual consumer data and what marketers think. Brilliant new findings.
My favourite research exposes the gap between actual consumer data and what marketers think. Brilliant new findings... By Andrew Tindall
Claudia Garcia Stone passes …….
Claudia was born June 24th, 1962, in Houston, Texas, to Claudio and Alicia Garcia. Claudia was a Houstonian graduating from Lamar High School. She worked for Tichenor Media System at KLAT AM and KLTN FM for over thirteen years from 1981 to 1994, where she met, fell in love with, and married her husband, Gary Stone.
U.S. Unauthorized Immigrant Population Reached a Record 14 Million in 2023 [REPORT]
The number of unauthorized immigrants in the United States reached an all-time high of 14 million in 2023 after two consecutive years of record growth, according to a new Pew Research Center estimate. The increase of 3.5 million in two years is the biggest on record. Data from 2023 is the most recent available for developing a comprehensive and detailed estimate.
Pitaya Entertainment Partners with Canela Media to Bring Top Shows to Canela.TV
Pitaya Entertainment has partnered with Canela Media to bring many of Pitaya’s most important podcast series to Canela.TV, the free streaming platform offering culturally relevant, on-demand and live content across verticals including Canela Music, Canela Kids, Canela Deportes, Canela News, as well as a rich library of novelas and classic Mexican films.
It’s Time to Drive Organic Agency Growth
The current economic outlook can seem frightening. P&G Chief Financial Officer Andre Schulten recently noted, “Consumers on both ends of the spectrum—low income and higher income—are reacting to the current volatility they are experiencing. We see consumption trends consistently decelerating.” P&G Chief Executive Jon Moeller added, “This new behavior is driven by worries about the future, whether over immigration policies, inflation, or how tariffs will filter down to consumers.”
Building Trust — Two New Reports Demonstrate Ethical Accountability
It may sound obvious. Trust isn't just a nice thing to have — it's a business imperative. Research shows that 90% of American consumers buy from brands they trust, and 87% are even willing to pay more for products from those brands. The key is ethical marketing. The Association of National Advertisers (ANA) continues to set the industry benchmark for ethical marketing through strong self-regulation, clear enforcement programs, and powerful compliance tools. The ANA Center for Ethical Marketing ("The Center") turns these principles into action — by reporting on and mediating disputes to fortify trust between brands and consumers.
New Research Designed To Help Marketers Better Under The Evolving Latino Community
We are inviting you to attend one or more of a free series of presentations from an in-depth, multiyear study, The National Latino Media Study, on the media habits, consumer preferences, language usage, and demographic insights of the 15.4 million Latino Readers across the United States, the audience of the National Association of Hispanic Publications. The NAHP is the oldest & largest Latino media organization in the USA, representing over 770 Latino newspapers, magazines, podcasts, websites, enews, and more, and weekly reaches a unique audience of 15.4 million across the USA. The research will be presented by Kirk Whisler President of LatinoLYTICS and Anita Grace, MBA, CEO of Grace Multicultural.
PRSA-LA HONORS PR TRAILBLAZERS ADVANCING INCLUSION AT 7TH ANNUAL SUNRISE HONORS
The Public Relations Society of America Los Angeles Chapter (PRSA-LA), celebrated PR visionaries who are shaping a better, inclusive tomorrow for the industry and beyond during its seventh annual Sunrise Honors on Thursday, August 14 at the Los Angeles River Center & Gardens.
