Top News
TelevisaUnivision launches “LATITUDE”: A COMPREHENSIVE HISPANIC MUSIC LIBRARY TO ELEVATE LATIN SOUNDS WORLDWIDE
TelevisaUnivision announced the launch "Latitude," a carefully curated music library crafted by Hispanic composers and music experts. This new catalog delivers a fusion of traditional Latin rhythms with contemporary sounds, providing an unparalleled resource for filmmakers, content creators, and music supervisors seeking authentic Hispanic musical expressions for their video and media projects.
Are CMOs Now Entering the Gig Economy? [PODCAST]
On Scope host Mike Berberich and show producer Ryan Dinger react to a story in ANA Magazine on the rise of fractional CMOs. The duo outlined the pros and cons of this new development and speculate on if CMOs will now be entering the gig economy.
What’s behind March’s retail sales spike? [REPORT]
Last week, the Census Bureau released a strong set of retail sales figures. Total retail sales were up 1.4% over February and 4.6% higher than March last year. Of course, this came as no surprise to NRF, as our Retail Monitor data predicted this positive result.
Asian American Audiences Are Reshaping Sports, Digital Media and Beauty Trends [REPORT]
Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to Nielsen’s latest 2025 report – Breakthrough ROI: Investing in Asian American audiences and media.
A Powerful Brand Story Doesn’t Crumble Under Pressure
We all hate feeling like we’re being sold to (younger generations more than anyone). So, why do studies show that when asked if advertising influences our own decisions, most of us say no—but when asked if advertising influences other people’s decisions, we overwhelmingly say yes?
Teens, Social Media and Mental Health [REPORT]
Most teens credit social media with feeling more connected to friends. Still, roughly 1 in 5 say social media sites hurt their mental health, and growing shares think they harm people their age
AI in Advertising: What AI Means for Advertisers Today
At the WFA’s Global Marketer Week, Ruben Schreurs, Ebiquity’s Group CEO, sat down with Adweek to discuss the growing role of AI in advertising.
Women’s Sports Foundation Sharpens Its Marketing Game
With the popularity of women's sports soaring, teaming up with female sports organizations is an increasingly winning formula for brands that want to expand their audiences and spike consumer engagement. Just ask Maria Heskin, senior director of marketing and partnerships at the Women's Sports Foundation (WSF), a nonprofit that empowers girls and women to reach their potential in sport and life. Last May, the foundation announced a partnership with annuity company Gainbridge and Parity, a sports marketing and sponsorship platform, to launch a program supporting women and girls through sports and education.
We’ve commercialized connection.
We say influencer marketing has evolved from Sponsorship 1.0 to Influence 2.0 to what we now call the Community 3.0 era. But tbh, most brands have just rebranded their audience as a "community" while maintaining the same extractive consumer relationship. By Lizzy Bilasano - Head of Creative Strategy // Creative Brand Marketer. Social Culture + Creator Economy Nerd. People-First Servant Leader.
PR, Communications, and Marketing walk into a school…
By Marci Orr - Public Ed School Comms | Public School Advocate | Former School Board Member | Accredited in Public Relations
- PR, Communications, and Marketing walk into a school…
- PR invites the local newspaper to cover the district’s big win at the ballot box, shares a student success story, and turns a regular school day into front-page news.
- Communications updates the website, sends out a clear message about the snow day plan, and makes sure every staff member knows how to answer, “When’s graduation?”
