Top News
Women Drive the Economy — Are Brands Doing Enough to Keep Up?
As we recognize Women's History Month and prepare to celebrate International Women's Day, it's an opportune moment to reflect on how far we've come — and how far we still have to go. Brands and businesses have long played a role in advancing gender equality, yet many are now hesitating. Some organizations that once championed equity are reassessing their commitments. Others remain uncertain about how to take meaningful action in an era where progress is increasingly met with resistance.
C.A. Fortune Announces Transaction with DirecToHispanic, Leveraging Retail Marketing Agency to Expand Reach with Multicultural Consumers
C.A. Fortune, a brokerage with full-service sales and marketing capabilities, is excited to announce its strategic transaction to add DirecToHispanic (DTH) to its arsenal of services driving consumer growth for its current and future client partners. DTH is a retail execution, experiential, and digital marketing agency known for its expertise in connecting brands with Hispanic consumers. This investment allows C.A. Fortune's client portfolio to engage the rapidly growing Hispanic market, one of the most influential consumer segments in the United States.
Telemundo redefines with “EL PELOTAZO”
Telemundo is set to redefine Hispanic sports entertainment with the launch of El Pelotazo, a dynamic and fast-paced late-night sports show premiering March 10 at midnight ET/PT. Airing live seven days a week, the new sports program offers the latest news and insightful analysis with special guests and an unconventional format designed to engage today’s Hispanic sports fans.
FORBES pays attention to Tajín’s success story in America
FORBES, the world-known American business magazine, is giving its international audience a taste of Tajín. In its upcoming edition, the publication interviews Tajín’s founder Horacio Fernández who tells the interviewer how his authentic Mexican seasoning “has turned into a spice giant — by selling to Americans.”
We’re All Marketers Now: Putting the Customer First
"Is your entire company thinking like a marketer? It should be."
ANA Calls for an Industry-wide Pause to Sharpen Our Skills: The ANA Global Day of Learning — A Collective Reset for Marketers
Four years ago, as the world began to emerge from the Covid pandemic, the ANA launched Marketing's Global Day of Learning to help rebuild the economy. For the first time, marketers from around the world came together to learn from each other and to be inspired by the leading practitioners in our industry. All for free. Since then, over 20,000 marketing professionals, students, and academic leaders from over 100 countries have participated in this annual industry-wide event, driven by the Global CMO Growth Council. This year, we are once again uniting take a collective pause to refuel, recharge, and reimagine the future of marketing.
U.S. Juvenile Products Sales Decline 6% in 2024, Circana Reports
Circana announced that retail sales for the U.S. juvenile products industry declined by 6% in 2024 to $7.3 billion, compared to 2023. However, dollar sales remain higher than 2019 levels, with a five-year compound annual growth rate of 0.5%. Albeit at an improved rate, units sold decreased year-over-year, down 3%, while the average selling price also declined by 3%.
What Latino Leaders Are Saying: Key Insights from My Listening Tour
For the past few months, I have been on a listening tour, speaking with over 50 leaders across industries while also having daily conversations with companies, brands, and media. But this wasn’t just virtual—I’ve also been on the ground, visiting cities across the country, sitting down with executives, marketers, HR leaders, and decision-makers to hear firsthand how they are navigating the shifting corporate landscape. By Claudia Romo Edelman - Founder and CEO of the Hispanic Star and Host of A LA LATINA Podcast | Speaker, entrepreneur, media contributor, and activist for Hispanics.
Mental Health Perceptions in the U.S. and Mexico: A Cross-Cultural Perspective [REPORT]
Mental health awareness has seen significant shifts in recent years, but cross-cultural and regional differences still play a role in how individuals perceive and address their mental well-being. A recent ThinkNow study comparing mental health attitudes and behaviors in the U.S. and Mexico offers valuable insights into how people in both countries navigate their mental health journeys.
Opportunity to Attract and Retain Highly Motivated Working Parents via Enhanced Flexibility, Stronger Support Systems
Seventy-six percent (76%) of working parents believe that becoming a parent has boosted their motivation at work, driving them to achieve greater success in their careers while also managing their family responsibilities, according to a new study released by KPMG LLP, the U.S. audit, tax and advisory firm.
