Top News
ThinkNow taps Semasio to bring Multicultural Audiences to Programmatic Advertising
Semasio has partnered with ThinkNow to bring zero-party multicultural data to the programmatic ecosystem. The partnership will equip marketers with the tools and resources to plan, manage and message to their target audiences in a culturally evolving and dynamically shifting U.S. consumer market.
How to Build a Disruption-Proof Agency From a Foundation of Fresh Consumer Data [REPORT]
What is your agency doing to prevent client churn, grow existing clients, and keep up with a disruption-ridden consumer landscape? Today’s most successful agencies rely on the freshest data to crank out high performing campaigns, dominate new business, and stomp out silos – especially amid disruption.
State of B2C Conversational Marketing [REPORT]
The report surveyed 400 B2C marketers across the globe about their experiences and approaches to better understand how marketing teams in general are using conversational marketing. The report dives into how B2C marketers are finding success, improving metrics, the particular channels they're finding more effective, and more.
FIU scholarship to honor Gustavo Godoy and support next generation of broadcast journalists
Florida International University (FIU) and its Department of Journalism + Media announced the establishment of the Gustavo Godoy Scholarship for Excellence in Journalism in honor of the award-winning and legendary newsman.
Pepsi joins EstrellaTV’s ‘La Academia’ as Official Beverage Sponsor
Pepsi will be joining the series La Academia on EstrellaTV as the official U.S. beverage sponsor of the legendary Latin music competition series. The series is a co-production of Estrella Media and TV Azteca, airing and streaming live and simultaneously on EstrellaTV in the U.S. and Azteca Uno in Mexico on Saturdays and Sundays from 9 p.m. to midnight ET/6 p.m. to 9 p.m. PT. The series premiere was Sunday, June 12, and each week fans can vote for their favorite contestants in both the United States and Mexico online.
Oh, The Places You’ll Go…With Your Smartphone
By 2012, the majority of us moms (61%) were catching on to this mobile device, and seeing a whole new lifestyle that included shopping on the go, engaging with social media and consuming audio and video content wherever we were. A decade later, according to the 2022 edition of Moms and Media from Edison Research, Wondery and ART19, 98% of moms now own a smartphone and 86% of moms report accessing the internet from their cell phone. We can look up anything, connect with anyone, and it is all available, literally, in the palm of our hand.
Omnicom Group publishes DE&I Report
Omnicom Group released its first stand-alone diversity, equity and inclusion (DE&I) report. The report, "Responsibly Relentless: Equity for All," outlines the company's key areas of focus for DE&I and includes 2021 U.S. diversity metrics, key performance indicators (KPIs) and our strategic framework to ensure DE&I permeates all business operations, employee and client experiences, and partnerships.
Sports fandom is increasing, powered by new digital platforms [REPORT]
Study by Nielsen and LaLiga Tech shows younger viewers are following more sport than older counterparts, but with a heavy preference towards streaming and mobile experiences, including Fantasy games.
Diversity In Market Research, Attracting the Next Gen [PODCAST]
In this episode of The New Mainstream podcast, Misty Wilson, Director of Marketing at Greenbook, shares perspectives from her journey as a woman of color in market research and what the industry needs to do to attract diverse talent.
Sara Ahmad-Visomirski named VP Creative Services & Community Relations for Telemundo 51 in Miami.
After launching her career in marketing for TV and broadcasting more than three decades ago as an intern for WPLG-TV, Sara Ahmad-Visomirski returns to South Florida to lead marketing and community affairs as Vice President of Creative Services and Community Relations for Telemundo 51 / WSCV and NBC 6 / WTVJ, NBCUniversal’s TV stations that serve Spanish and English-speaking audiences in the Miami-Fort Lauderdale DMA.
