Top News
The Great Unbundling – 2025 is the year advertising technology resolves conflicts of interest
For more than a decade, the advertising industry has been defined by a structural tension: Platforms providing buy-side technology have also been deeply entrenched in selling media inventory. Companies like Google leveraged their scale, deep pockets, and technological resources to dominate both sides of the coin. Any capitalist with such advantages would have done the same.
The Artificial Intelligence learning curve. Part 2
By Gonzalo López Martí - Creative Director
- There is a saying in the videogame industry: a successful game must be easy and intuitive so everyone can learn to dabble in it at a glance, yet difficult enough that it takes a very long time to become an expert.
- This logic will most possibly apply to AI.
Yep. We’re Under Attack
Florida is suing Target, claiming the company misled investors by not disclosing the financial risks of its DEI efforts. The lawsuit argues that Target’s Pride merchandise and diversity initiatives triggered a consumer backlash, tanked sales, and wiped out billions in market value. The state, which manages public pension funds invested in Target, says shareholders paid the price for the company’s “ideological” decisions. By David R. Morse
ANA’s Takeaways from CES 2025
CES 2025 is a wrap and between the major tech announcements (a supercomputer you can hold in your hand) and the integration of AI into everything, it was an inspirational way to kick off the year. The transition of CES from screens to AI-enabled entities is well on its way. Oh, and there were flying cars too.
Writer & Producer Roberto Orcí passes ……
The writer and producer of many Hollywood movies passes. He is the son of advertising agency executive Roberto Orcí.
Marketer & Agency Exec’s guide to the agency visit
You’re considering an agency for a key assignment. You may be well into a competitive agency review or simply are exploring agencies for near term or future efforts.
The 3 Key Pillars of Agency Growth in 2025
At TDP, we take a holistic approach to agency new business. Even so, we have a bias towards proactive sales because that’s what we do. In this post, we’ll look at two other key ingredients agencies must develop to sustain their growth: organic growth and client retention.
LatiNation Media premieres CHIQUIS’ ‘FOODIE ON THE GO’ SERIES
LatiNation Media, the Latino-owned multiplatform media network, will premiere its original docu-series Chiquis’ Foodie on the Go on Thursday, March 13 at 8:30 p.m. ET/5:30 p.m. PT on its LATV linear channel, LatiNation FAST channels, and available everywhere on the LatiNation+ app including on iOS and Android.
Five Trends Shaping Media in 2025
Welcome to the media jungle. It’s gnarlier than ever. New platforms and devices create twists and turns. Ever-evolving consumers roam freely, demanding personalized experiences and diverse content. Traditional advertising models struggle to keep pace. Yet, amid these struggles lie exciting opportunities for innovation and growth. To survive in this environment, we all need to adapt and innovate. Let’s take a closer look at five trends that will make the journey in 2025 exciting — and risky unless you’re prepared with the right strategy. In future articles, we will dive into these trends even more.
Raúl Brindis’ Return to Houston Radio Rocked by Tower Attack
In December, Spanish Broadcast System launched La Ley 92.1 (KROI) in Houston, following its $7.5 million acquisition of the station from Urban One. Now the station is claiming its tower was intentionally sabotaged in an attack one day before the debut of morning host Raúl Brindis.
