Top News
4 things retailers need to know about inflation
As the United States experiences record levels of inflation, the prices of goods and services are continuing to climb. Consumers and retailers alike are feeling the pinch and wondering what’s next.
Latin2Latin Marketing + Communications wins 2 Telly 2022 Awards
Latin2Latin Marketing + Communications (L2L)’s Por Los Nuestros" Voices of our Community, a unique integrated campaign targeting Hispanics in Kansas received two Telly Awards: Gold in the Health & Wellness category and Bronze for the Social Impact category.
The Champions League: How media rights deals are shaping the global soccer landscape
The Union of European Football Associations (UEFA) Champions League Final is commonly one of the world’s most-viewed annual sporting events. And viewers aren’t the only ones rallying; sports are a huge draw for media buyers and the payoffs for rights holders are rising.
“HYPERGROWTH” Marketers grow by embracing new technology & innovation
A startling gap exists between marketers who are poised for future growth and those who are less likely to significantly improve growth prospects based on how each group views future opportunities and the importance of innovation.
The Power of PR: Why the Press Release Is Still an Effective Tool
A press release is a communications tool that's been leveraged for years and continues to be an integral piece of a company’s marketing, PR, and social media strategy. Not only do press releases give companies a channel to share newsworthy stories, but they also strengthen search engine optimization and increase the odds new customers will find your business online.
Advertising Coalition Finds Advertising Drives $7.1 Trillion in US Sales
New research validates the powerful impact of advertising in driving the US economy. A new study, commissioned by The Advertising Coalition and conducted by IHS Markit, found that advertising generated $7.1 trillion in sales activity and supported 28.5 million US jobs last year.
Univision premieres “La Mexicana y el Güero”
Univision announced that the hit romantic comedy series “La Mexicana y El Güero” (I love you, Güero) will premiere on Tuesday, May 31. The light-hearted series will join Univision’s highly-rated weeknight primetime at 8 p.m. ET.
HMC devotes a week of its annual summit to latest multicultural research
As more brands commit to DEI practices and increases in multicultural investment, the Hispanic Marketing Council (HMC) has devoted a week of its free and virtual 2022 Annual Summit to business-building multicultural research, featuring leaders from Kantar, ThinkNow and Claritas. Moderated by HMC Research Chair Nancy Tellet, founder, brand & consumer navigator at PureClarity LLC, these webinars will cover inclusive advertising, investing and money management, and consumer behavior.
DE&I $$$$ directed towards Hispanic Owned & Operated Media reaches $100 Million [NOT]
Over the last couple of years, many clients and their media buying services have promised to re-direct dollars towards minority owned media and in our case Hispanic Owned and Operated media.
Marketing Budgets Have Increased to 9.5% of Overall Company Revenue in 2022
Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they still lag pre-pandemic spending levels.
