Top News
Multi-Hyphenated Creator Economy Disrupts Influencer Marketing 1.0 [PODCAST]
Donnelle Branche, Talent Manager at Digital Brand Architects, joins us on The New Mainstream podcast to discuss the evolution of influencer marketing and how multi-hyphenated creators are changing the game.
Telemundo Deportes presents INDY 500
Telemundo Deportes presents the 106th Running of the Indianapolis 500 this Sunday, May 29 at 11 a.m. ET airing live on Universo, TelemundoDeportes.com and Telemundo Deportes app. This will be the first time that “The Greatest Spectacle in Racing” will be broadcast on a domestic Spanish-language network.
Authenticity with the LGBTQ consumer
It is all you hear about these days — authenticity. Everyone wants to be authentic in their advertising campaigns and efforts, yet why do so many fall short? Of course, I am focused on the LGBTQ market and consumer, but certainly it is the same with other niche markets. By Todd Evans - Rivendell Media
Elisa Torres elevated to Chief Network Officer of Spanish Broadcasting System
Spanish Broadcasting System, Inc. (SBS) announced the promotion of Elisa Torres to Chief Network Officer/EVP, Aire Radio Networks and SBS National. Torres, the first female executive to hold a Chief position at SBS., will continue to oversee AIRE Radio Networks, the largest minority-certified Spanish Language audio network and will spearhead the advancement of all network and national audio sales and marketing solutions.
Ricaurte name Chief Revenue Officer at Adsmovil
Adsmovil announced that Jessica Ricaurte had joined the company as their new Chief Revenue Officer, leading sales for the entire Adsmovil portfolio, including the recently announced AVOD offering, Nuestra.TV.
Women of Color in Business: Cross-Generational [REPORT]
Titled Untapped Women of Color: The Talent Force Multiplier, the new release, and third in five planned annual surveys, is unique in its analysis of the opinions and capabilities of women desk workers and students across four generations.
The Impact of Hispanic Representation on the Travel Industry
A decade ago, the Hispanic travel market was a niche, and many marketing agencies considered it too small to devote time and resources to. Fast forward to the present, and agencies are now eager to tap into the trillion-dollar market, and for a good reason.
Why is innovation so important for brand growth?
Faced with the turmoil brought on by war, inflation, the pandemic, climate change and technological advancements it is easy to focus on the transitory, rather than the fundamental. But innovation will continue to be the foundation on which strong brands are built, and, if history teaches us anything, disruptive times create the catalyst for a disruptive strategy for innovation.
One in Four Senior Advertising Executives Expect Dramatic Growth in Budgets Over the Next 12 Months
New research from Alfi shows senior advertising executives are forecasting strong growth in advertising budgets over the next 12 months with 24% predicting dramatic growth.
TelevisaUnivision Upfront Programming for 2022-2023
TelevisaUnivision delivered its 2022-23 Upfront presentation at New York City’s Javits Center, showcasing the content and capabilities that fuel rapid growth across all sides of its business and unlock more value for brands to reach and engage U.S. Hispanics.
