Top News
CMOs: Time to Be More Customer-Centric [REPORT]
CMOs are now required to lead the charge in CX, which often extends to influencing beyond the marketing function.
Keeping it 200: How Latinos Navigate the American Experience [PODCAST]
In this episode of The New Mainstream podcast, Vanessa Vigil, General Manager, mitú, distills the notion of "the 200%" and why it's important for marketers to dive deeper into multicultural consumer insights.
A $300 billion opportunity: Serving the emerging Black American consumer [REPORT]
For decades and decades, Black consumers have been regularly overlooked by companies that don’t see them as a priority demographic. Black consumers continue to be underserved in areas such as food, housing, healthcare, broadband, and banking. Essential needs are going unmet because of decisions made by companies. Yet these companies may well be missing the chance to cultivate a significant emerging market. With a little ingenuity and deeper analysis, companies may find that serving the Black American consumer will allow them to tap into significant value while contributing to a meaningful economic revival.
National Puerto Rican Day Parade comes back to Fifth Avenue
On Sunday, June 12, the NPRDP will celebrate 65 years of showcasing the best of Puerto Rican culture, achievement and legacy with music, dance and colorful displays of cultural pride before an estimated 1.5 million spectators. After a two-year hiatus due to COVID-19, the National Puerto Rican Day Parade (NPRDP) Board of Directors announces details for its big return to New York City’s Fifth Avenue. The NPRDP serves to unite approximately 8 million Puerto Ricans living across the 50 states and Puerto Rico in cultural pride and tradition.
Podcast advertising presents marketers with greater opportunities to increase ROI [REPORT
Nielsen released the third installment of its Podcasting Today report. The latest edition highlights the significant growth in podcast audiences and content, and how brands and advertisers can utilize the medium to amplify reach and R
We’ve had a lot of time to think, and we’re thinking a lot about time
Why consumers around the world are resetting the clock around how they spend their time, and what it means for consumer businesses
Immigrants in the U.S. are more likely to start firms, create jobs
Immigrants to the U.S. are more likely to start businesses than native-born Americans are, according to a study that takes a wide-ranging look at registered businesses across the country.
Why is multicultural marketing no longer an afterthought
Inclusive marketing is no longer optional. It is a key driver of business success. The brands able to have success in cultivating strong and authentic connections with multicultural audiences will be those who commit the time, research, dollars and learnings necessary to create culturally appropriate campaigns. By Amalia Martino - Founder and President The Vida Agency
Rockstar Energy Drink Debuts its First-Ever Hispanic Equity Campaign
Rockstar Energy Drink unveiled its new ad campaign, "Poder Para Mi Gente (Power for My People)," a platform designed to empower a new generation of hustlers who work hard to give back to their local communities.
2022 Guide to In-Game Advertising Trends [INFOGRAPHIC]
Consumer Acquisition published an infographic featuring insights on in-game advertising trends, including different formats that are more powerful when used together and the market growth for in-game advertising.
