Top News
How US consumers are feeling, shopping, and spending—and what it means for companies
The latest Consumer Pulse survey shows that, across America, people have simultaneously embraced new behaviors and reverted to old ones. What will they do next?
Not all Advertising Frequency is created Equal when it comes to Sales Lift
When it comes to marketing campaigns, recent advertising exposure (or recency frequency) is more effective at increasing incremental sales for consumer packaged goods (CPG) brands than iterative (or repeat) frequency, according to new research analysis from NCSolutions (NCS) about how advertising works.
Marketers Differ on the Metrics That Matter for Live Events
As international pandemic-related restrictions ease and large-scale events like festivals, international football and rugby tournaments are set to take place, event marketers are eager to get restarted but they will need to justify their budgets.
Telemundo brings back ‘LA CASA DE LOS FAMOSOS’ and ‘HASTA QUE LA PLATA NOS SEPARE’
Telemundo is gearing up for a night of double the drama and excitement with the back-to-back premieres of the highly anticipated new season of La Casa de los Famosos and the family-friendly rom-com Hasta que la Plata Nos Separe (Until Money Drives Us Apart) on Tuesday, May 10th starting at 7pm/6c.
Impremedia sold
My Code announced the completion of its acquisition of a majority ownership interest in Impremedia.
TelevisaUnivision’s Lead Investor Snaps Up Hemisphere
When it comes to Puerto Rico, there are perhaps no better known radio properties than WKAQ-AM 580, the Spanish-language News/Talk station, and "KQ105," the Spanish Contemporary cadena. Since 2003, the AM/FM combo have been owned by Univision Communications and today are "Uforia" stations under TelevisaUnivision Inc. Soon, they won't be. By Adam Jacobson / Editor in ChiefEditor in Chief - Radio & Television Business Report
People Don’t Talk about Bruno, Nor the Importance of Spanish in Marketing: Daisy Expósito-Ulla wants to change that.
For over 40 years, many have predicted the demise of Spanish-language media and advertising in the U.S., despite Census results reporting that Hispanics have accounted for over 50% of the total U.S. population growth for more than 20 years. Why is this?
Canela.TV & Industrias Tajín Honor Mexican Cuisine with New Docu Series
Canela.TV announced a partnership with Industrias Tajín, a leading manufacturer and distributor of hot sauces in Mexico, the United States, Central America and Europe. The collaboration aims to promote Mexican food culture with the exclusive launch of "Ahogadas," a docu series focused on a delicacy from Jalisco tortas ahogadas.
Ruder Finn acquires Comunicad
Ruder Finn announced that effective immediately, the team members of DC-based multicultural agency Comunicad LLC will join the agency.
Current Financial State of the U.S. Latino Community
mitú, in partnership with premier multicultural marketing and communications agency The MRKT, released the second edition of the mitú InTell Series of studies focusing on the current financial state of the US Latino population. Some of the discoveries indicate that Latinos lead in certain aspects when compared to the general population, such as in the use of financial technology and in the early adoption of cryptocurrencies and NFTs but fall behind in other aspects including home ownership and in the use of banking products and services.
