Top News
AI vs. mani-pedis
By Gonzalo López Martí - Creative Director I was hanging out with a group of colleagues. Naturally, we ended up playing the #1 parlor game of 2025: what jobs will survive the march of AI? “Manicurist”, pondered half-jokingly a friend with a decade-long career in the market research realm. She’s onto something.
Content Creators vs Influencers – Similarities and Differences
Although it seems like anybody with a smartphone can be an influencer or a content creator, it takes a lot of time and talent to promote brands online. And, by the way, content creators and influencers are actually two different things.
d expósito & Partners Launches résonant, a PR and Social Practice Rooted in Cultural Dexterity
résonant draws on dex’s deep foundation of cultural dexterity, the agency’s ability to translate cultural insights into business impact—and expands that vision across earned, social, and influencer-driven channels. The new practice will lead with a culture-first approach, and a platform-first mindset helping clients tell more resonant stories in real time, across communities and in the constantly-changing rich landscape of cross-cultural intersections.
2025 Back-to-School Survey – Sharpening pencils and budgets [REPORT]
In our 18th annual Back-to-School Survey, families are sharpening pencils and their budgets. They’re approaching their second-largest annual spending event1 with a note of restraint, given current economic and household financial positions. Despite the uncertainty, parents appear confident they can replace clothing and refill backpacks by leaning on the savvy shopping habits they’ve honed during the past few years of high prices. Expected spending per child ($570) is flat year over year, as parents expect to focus on just the essentials. Retailers that can appeal to the value-seeking consumer will likely be best positioned to capture part of the $30.9 billion2 in potential sales (flat YoY) up for grabs.
Ban the Binary: Why Brand and Demand Must Be Built Together
Marketing is full of binaries. Traditional versus digital. TV versus TikTok. Art versus science. But none may be more counterproductive — or more deeply entrenched — than the false choice between brand and demand.
Why Culture—not AI—will Define the Next Decade of Agency Success
The race to adopt AI is on. But by 2030, the agencies that win won’t be defined just by the tech they use, but by the culture they build. While AI will undoubtedly reshape how agencies work, culture will determine where people work, who stays, how bold ideas come to life and play a role in how clients evaluate agency relationships. The real differentiator isn’t artificial intelligence—it’s human ingenuity
Significant Drop in Share of Young Adults Achieving Four Milestones: Moving Out of Parental Home, Marriage, Work and Having Kids
Moving out of the parental home, getting a job, tying the knot and having kids used to be the most common pathway to adulthood, with almost half of 25- to 34-year-olds having experienced all four milestones in 1975.
The Hidden Signals in Every Cross-Border Transfer: Culture, Connection, and Consumer Insight
At a glance, remittances may seem like simple financial transactions—one-way wires, routed from immigrant workers in the U.S. to family members in Latin America and the Caribbean. But look closer, and they reveal something much more layered. Each transfer is a window into identity, resilience, and emotional intent. For marketers focused on multicultural audiences, remittances offer something even more powerful: insight.
For The Culture: How Multicultural Gen Z Creators Are Shaping Brand Narratives [REPORT]
If your brand isn't co-creating with Gen Z, it's falling behind, That is not a provocation - - it's a survival strategy
Auto ad spend shifts into high gear [REPORT]
This report is built from exclusive data shared by auto marketers, agencies, and media partners—highlighting how the industry is refining strategy and doubling down on performance-driven channels in the second half of the year.
