Top News
Nueva Network launches MACDeportes
Nueva Network Expands Nationally Syndicated Program Roaster with the addition of an ALL Female Sports Entertainment Show "MACDeportes" starting Alex Loe and Linda Cavazos.
Podcast fuels Audio Market growth [REPORT]
MAGNA and VOX MEDIA have been tracking the meteoric rise of podcasts since 2020, publishing research on how podcasts fit into media strategy, followed by a look at the content creators and hosts in the world of podcasts and their influence on listeners. In a new study called “It’s All in the Mind(set)” released today, VOX MEDIA and MAGNA move the conversation beyond the medium and the makers to go deeper on how – and why – brands should consider listeners’ mindsets when advertising on podcasts.
alma appoints Angela Rodriguez as Managing Director
alma, the Miami-based ungeneral agency, announces the appointment of Angela Rodriguez as Managing Director.
Publicis Media appoints Lonnie Limón to Head its Multicultural Arm
Lonnie Limón has been named the Head if Publicis Media Multicultural. He replaces Lisa Torres, who will begin her consultancy company.
How Speed and Cultural Alignment Drive 3x Higher Brand Performance [REPORT]
Sightly, a brand intelligence and activation company, partnered with MAGNA, the media intelligence unit within IPG Mediabrands, to conduct groundbreaking research on the impact of aligning brands with real-time trends during media campaigns. The MAGNA Media Trials study highlights how brands can boost performance by targeting culturally relevant content aligned with their brand perspective. The approach tripled purchase intent and doubled search intent compared to traditional advertising methods.
Roberto Ramos joins CULTURE+ as Group President & Chief Brand Transformation Officer
Roberto Ramos has joined Culture+ Group as our new President, Chief Brand Officer, and Partner. Roberto is an industry innovator known for challenging the status quo and driving transformative growth for some of the world’s leading brands.
Critical Gaps in Preventive Care for Women
A new Ipsos poll commissioned by the Alliance for Women's Health and Prevention (AWHP) reveals that 42% of women are forgoing preventive care services such as annual check-ups, medical tests or treatments, and vaccines, or had trouble getting an appointment with a provider in the last year. The survey of 3,199 American women aged 18 and older looked at their experiences with and perceptions of preventive healthcare, where and how they receive their health information, and existing disparities.
COMMISSIONERS GOMEZ, BEDOYA TO HIGHLIGHT BARRIERS TO ENTRY FOR HISPANIC/LATINO MEDIA [VIDEO]
FCC Commissioner Anna M. Gomez and FTC Commissioner Alvaro Bedoya will convene a roundtable discussion to explore the market dynamics affecting the success and sustainability of Hispanic/Latino-serving media organizations.
This Deloitte Executive Explained Why Performance Marketing Has Diminishing Returns [VIDEO]
Though it may seem counterintuitive, performance marketing as a strategy has diminishing returns. Deloitte Digital's Maggie Gross discussed why this is, citing examples from her own work and explaining having a balance between branding and performance is critical for business success.
Why Client Retention and Organic Growth Will Drive Agency Success in 2025
The most powerful new business strategy for 2025 is probably not what you’d expect. While agencies continue to chase shiny new logos, the real growth engines for 2025 are closer than you think: keeping your current clients delighted and leveraging those relationships to fuel organic growth. By Mark Duval - Founder, The Duval Partnership
