Top News
5 Ways CMOs Can Build Back Trust in the Boardroom
The CMO role is under fire, but there are ways they can earn respect and trust in the C-suite
Where did Integrated Marketing Go Wrong?
3 Steps for Modern Marketers to Increase Effectiveness of Integrated Campaigns. By Roberto Orci
2/3 of CPG Marketers cite return on Ad Spend as the most important performance indicator [REPORT]
According to the results of a new survey on the future of outcome-based metrics and tools for marketing effectiveness, two-thirds (67%) of consumer packaged goods (CPG) marketers say that return on ad spend (ROAS) is the most significant advertising key performance indicator for their business today – followed by 16% indicating target audience reach was most critical, purchase intent (10%) and clicks and online engagement (7%). Brand Innovators conducted this survey in collaboration with NCSolutions (NCS).
Grupo Bimbo sells its candy and chocolate division for $1.3 billion to Mondelēz
Grupo Bimbo says goodbye to Ricolino . The world's largest Mexican bread producer today announced the sale of Ricolino, which for years was its candy and confectionery brand, for $27 billion pesos ($1.3 billion dollars) to Mondelēz International, Inc. The movement will allow the group to strengthen its leadership in the bakery and snacks sector.
Why CMO tenure is at its lowest point in the past decade [REPORT]
CMO tenure is the lowest it has been in over 10 years, and while new data suggests that 86% of CEOs believe CMOs have the power to influence key decisions of the C-suite, less than a third actually trust their CMOs to grow the business.
Estrella Media named Pepe Gaza Head of Content DEV & A&R Music & Producer of Digital Audio
Estrella Media has tapped adio programmer and television personality Pepe Garza to new roles as the Head of Content Development and A&R for the newly established music division Estrella Media Music Entertainment (EMME) and Executive Producer, Digital Audio for the company.
Herring named SVP of International Distribution at TelevisaUnivision
TelevisaUnivision announced the appointment of Rita Herring as Senior Vice President of International Distribution, as part of the global distribution team. Reporting directly to Michael Schwimmer, President, Global Platform Strategy and Revenue, Herring will lead the pay TV distribution for linear networks for all markets outside of the U.S, as well as distribution of the company’s new ViX streaming app to MVPDs, in conjunction with her counterpart, Adam Waltuch, Senior Vice President, Streaming Partnerships. She will split her time between TelevisaUnivision’s offices in Miami and Mexico.
Modern marketing dilemmas: What role does brand play in the consumer decision journey?
Mental vs. physical availability: winning brands are easy to mind and easy to find. Find out how to make sure your brand will be chosen.
Why “er” is the most important suffix in marketing
For a while now I have been using the phrase, "Easy to mind, easy to find, and easy to pay," to describe a simple recipe for brand growth. But brands grow when marketers make it easier for people to choose them. So, for it to grow, a brand needs to be easier to mind, easier to find, and easier to pay. By Nigel Hollis
Brand Safety & Suitability Capability [REPORT]
MMA Global, the association devoted to architecting the future of marketing for CMOs, will release their Brand Safety and Suitability Strategy Guide tomorrow, during their fifth and final Brand Safety Webinar, entitled: The Impact and Future of Brand Safety: What should you lookout for? Both the webinar and the guide are available free of charge.
