Top News
NPD and IRI to Merge
Information Resources, Inc. (“IRI”) and The NPD Group (“NPD”) announced the signing of a definitive agreement through which IRI and NPD will merge.
Luis Miguel Messianu named Global Chief Creative Officer for DDB Worldwide McDonald’s Account
DDB Worldwide has named the alma agency’s Luis Miguel Messianu as Global Chief Creative Officer on McDonald’s. Working in partnership with Dave Kissel, DDB McDonald’s Global Business Lead, as well as local agency teams, Messianu will oversee the creative output of the McDonald’s brand across 46 markets, where the DDB network is responsible for the account.
Build an Agile Marketing Strategy [REPORT]
Fast-changing events can upend marketing strategic plans, requiring rapid shifts and marketers are expected to react with speed and agility.
Millennials and Gen Z: Leading and retaining talent in the multigenerational workplace [REPORT]
Deloitte’s annual Millennial and Gen Z Survey—fielded a year into the COVID-19 pandemic—reports insights that C-suite leaders should consider when redefining the future of work across multigenerational teams.
Canela Music and Verizon joins forces
Canela Media announced it will exclusively feature season 2 of The Rockstar Show by Nicky Jam on Canela Music, its new app that offers a unique blend of Latin music programming.
NBCUniversal Telemundo Enterprises extends “NUESTRAS FINANZAS” campaign
NBCUniversal Telemundo Enterprises is again bringing awareness to Financial Literacy Month through the next phase of its national Nuestras Finanzas (Our Finances) campaign to continue to empower the U.S. Hispanic community with information and resources about key aspects of financial literacy.
ViX present Brasileirão Championship in the U.S.
TelevisaUnivision’s ViX will bring to the U.S. comprehensive coverage of the top Brazilian soccer tournament, Brasileirão Championshipy. As part of a multi-year deal that will deliver live soccer matches from the Campeonato Brasileirão on ViX, fans will be able to stream all Série A games starting April 9 through November 13.
State of Play report reveals that streaming is the future, but consumers are currently overwhelmed by choice [REPORT]
Nielsen released its inaugural State of Play report, which highlights the increasing boom of video content in both linear and streaming in recent years. Overall, Americans increased their average weekly time streaming video by 18%, with a year-over-year increase from 143.2 billion streamed minutes to 169.4 billion between February 2021 and February 2022.
Tony Waissmann named CCO at Republica Havas
Republica Havas announced that Tony Waissmann is joining its executive team as chief creative officer (CCO). Co-founder Luis Casamayor, who formerly held the role, has been named creative chairman
