Top News
Multicultural Women in Media: Creating Space to be Seen and Heard [PODCAST]
We will share strategies for how to confidently overcome the challenges of sexism, ageism, racism, the fear of failure, as well as the lack of representation, funding, and support in their fields. These trailblazing female entrepreneurs will not only share their stories, but also how they're using their trending publisher and creator platforms to share the stories of other female entrepreneurs who are working hard, loving hard, and creating a sisterhood to help break down barriers in their industries.
Estrella Media’s Que Buena LA Radio presents Cinco de Mayo Concerts
Que Buena Los Angeles, Estrella Media’s flagship radio station in Southern California, will present two free outdoor concerts on Sunday, May 1 in honor of Cinco de Mayo. Que Buena Los Angeles (105.5FM/94.3FM) will hold its concert event at the LA State Historic Park from 11 a.m. to 6 p.m., while the Riverside station (96.1FM) will hold its event at De Anza Park in Ontario from noon to 6 p.m.
INSIDE THE MINDS OF THE C-SUITE: PREPARING FOR THE MULTICULTURAL MAJORITY
With the 2022 Upfronts taking place in a few weeks, engaging the multicultural American mainstream and diversifying content has never been more critical. During its 2022 Annual Summit, the Hispanic Marketing Council (HMC) has gathered the CEOs and CMOs of major holding companies, brands and streaming platforms for a series of Pre-Upfront sessions beginning April 12, providing marketers with the right knowledge base to maximize the Hispanic opportunity.
Diverse Talent Management Agency Talento Unlimited Expands Ownership Team with George “Urban Jibaro” Torres
Miami-based Talento Unlimited, a boutique Hispanic talent management, content strategy & event sponsorship consultancy, announced the addition of a new equity partner, legendary content creator and small business strategist George “Urban Jibaro” Torres.
How Do We Empower Latina Women at the Workplace?
I’ve been reflecting about the role Latina women have played in both my personal and professional development. Growing up in Puerto Rico, I was surrounded by fierce, passionate and unapologetic women. My grandmother, who is the matriarch of the family, raised three daughters alone during the ’70s, when it was uncommon for women in the Caribbean and Latin culture to be divorced. She went onto becoming a senior manager at Sears, a first for a Hispanic woman in the retail industry, in charge of a whole department that constantly exceeded its own sales records. By Camille Villafañe
Hispanics Prioritize Health Tech and Value Health Advertising More Despite Facing Greater Health Inequities
A new research study by Klick Health and ThinkNow reveals significant cultural differences in the way Hispanics deal with their health – reinforcing the need for cross-cultural marketing programs by healthcare companies targeting this growing population segment.
PUNK In Translation – A deep dive into the history of influential LatinX punk icons
Much of the rule-breaking sound and style of punk’s music and political attitude was created and defined by Latinx punk pioneers in the U.S. and Latin America, starting with Question Mark and the Mysterians, the sons of Mexican migrant workers who formed the first band ever to be described as "punk rock" in a music magazine.
How To Build A Powerful Agency During Tough Times
Workplace dynamics have shifted dramatically since COVID. We have fewer face-to-face interactions and more of us are working from home. Employees are reassessing their personal situations which has resulted in decreased loyalty with firms struggling to retain staff. This is especially true for advertising agencies. By Roberto Orci
Five ways brand marketing creates financial value
So much is written about why brands are valuable. And about how brand marketing influences future buyers. I should know, I have written a lot about those topics. But I am not sure that I ever really mapped out the different ways brand marketing creates financial value. Here is my first attempt, I would love to know what you think. By Nigel Hollis
When Should You Advertise vs. Engage Public Relations?
Sometimes it is hard to tell how to best build awareness and interest in your company. Should you invest in advertising or public relations? Or both? You may need some guidance to figure it out. By Patty Caballero, founder and principal of PSC Consulting
