Top News
Advertising Is Being Rebuilt. Independent Agencies Have a Window. Talent Does Too.
Over the past year or so, the advertising and marketing industry has gone through a shift many had seen coming from a mile away. What started as budget tightening quickly turned into something deeper. By now, we all know the headlines - thousands of job cuts, months of steady decline, and an industry-wide pivot that's no longer just reactive. By John Santiago - Chief Executive OfficerChief Executive Officer at Sangre
USC Center for Public Relations’ Global Communication Report uncovers key industry shifts and generational divides
The public relations industry is undergoing a seismic shift, driven by artificial intelligence, hybrid work, a changing media landscape, and deepening political divides. Across four generations — Gen Z to Baby Boomers — PR professionals are navigating these transformations, each with unique perspectives on where the industry is headed.
The soundtrack of summer is bilingual: Why music is your shortcut to the Hispanic heart
It’s not a stretch to say that the sound of summer in the U.S. has a distinct beat, and more often than not, it’s bilingual. From Bad Bunny and Karol G dominating the charts to backyard parties thumping with cumbias and reggaetón, music isn’t just background noise for U.S. Hispanics—it’s the cultural glue of summer. By Aldo Quevedo - CEO, BeautifulBeast
How to Use AI to Improve Your Campaigns Now
There's so much justifiable teeth-gnashing in our industry these days. Whether it's programmatic campaigns landing on fraudulent or MFA (made for advertising) sites, similar campaigns delivering impressions on wildly objectional sites, as the Adalytics study just revealed, or verification companies somehow being unable to police these campaigns, despite sucking so much revenue from the ecosystem, buyers have a big problem. The really bad news is that publishers have an even worse problem.
Peacetime CEO/Wartime CEO
Recently, Eric Schmidt stepped down as CEO of Google and founder Larry Page took over. Much of the news coverage focused on Page’s ability to be the “face of Google” as Page is far more shy and introverted than the gregarious and articulate Schmidt. While an interesting issue, this analysis misses the main point. Eric Schmidt was much more than Google’s front man; as Google’s peacetime Chief Executive, he led the greatest technology business expansion in the last ten years. Larry Page, in contrast, seems to have determined that Google is moving into war and he clearly intends to be a wartime CEO. This will be a profound change for Google and the entire high-tech industry. By Ben Horowitz
Mastering the Art of Marketing Measurement
Measuring ad effectiveness is both more critical and more complicated than ever. Advertisers are expected to prove the value of their media spend across multiple channels while navigating a complex ecosystem that is increasingly privacy-conscious and fragmented. Gone are the days when simple tracking through cookies or last-click attribution could provide basic insights. Instead, brands now rely on three major measurement approaches: media mix modeling (MMM), multi-touch attribution (MTA), and lift studies.
VME Kids Premieres StoryZoo’s New Series “StoryZoo Aventuras – Los Instrumentos”
Vme Kids, the 24-hour Spanish-language children's network dedicated to providing educational and entertaining content for preschool and early elementary audiences, is excited to announce the premiere of StoryZoo Aventuras – Los Instrumentos, a delightful new animated series from the internationally recognized children’s brand, StoryZoo. Produced in collaboration with the renowned London Symphony Orchestra, StoryZoo Aventuras – Los Instrumentos introduces young viewers to the fascinating world of music and musical instruments.
Multigenerational households: the real sharing economy
By Gonzalo López Martí - Creative Director
- Ain’t the first time I rant about this.
- The multiple advantages of grandparents, parents and children living under the same roof.
Telemundo dominates Spanish-Language TV Weekday afternoons in Q1 2025
Telemundo’s afternoon entertainment shows, En Casa con Telemundo, La Mesa Caliente, and Al Rojo Vivo drove the network to the #1 spot in Spanish-language television on weekday afternoons.
