Top News
Casalú launches
Casalú, a rum based hard seltzer focused on delivering a feeling of home and heritage, while inviting others to share Latino culture, is set to launch across Miami later this month.
CCOMGROUP Ranks as Most Awarded Agency in South Florida at 2022 ADDY Awards
CCOMGROUP ranked as the most awarded agency in South Florida at the local 2022 ADDY Awards, amassing a total of 34 gold and silver recognitions for work demonstrating the highest level of creative excellence, as judged by the American Advertising Federation.
Edelman names Valdes U.S. Head of Edelman Data and Intelligence
Edelman has named Anita Valdes U.S. head of Edelman Data and Intelligence (Edelman DXI). Reporting to Yannis Kotziagkiaouridis, global chief data and AI officer, Valdes will lead the cross-disciplinary Edelman DXI U.S. team and oversee data strategies for the firm’s largest and fastest-growing U.S. clients.
Authentically connecting your brand with Gen Z and Millennials [REPORT]
As the Gen Z audience grows more powerful, how can brands successfully optimize their connection with them... whilst remaining loyal to Millennials?
TV’s starring role in exposing health disparities for Black women
Empowering historically excluded people to lead in the media industry means bringing their talent—as well as their lived experiences—to the forefront. Telling their unique stories often means opportunities for audiences to connect more deeply with the characters or headlines that represent their own path; one that may have otherwise gone unseen.
7 survey design mistakes that hurt the quality of your data
Blunder. Miscalculation. Goof. Whatever verbiage you prefer, a mistake in survey design spells trouble, degrading the accuracy of your data and the subsequent extrapolations that can be made using that information.
National Puerto Rican Day launches 2022 Scholarship Program
For the sixth consecutive year, the NPRDP will award 100 scholarships valued at $2,000 each, for a total $200,000, to exceptional students of Puerto Rican descent that are making a difference in their communities. Applicants must be high school seniors or full-time college/university students in their freshman through junior years in college.
Hispanic Audiences Value Local Broadcast TV [REPORTS]
Among Hispanic adults 18+, television (broadcast & cable) had the highest reach of ad supported platforms, with 70.1% reached in one day. Advertisers can reach the majority of this audience with just broadcast TV, a 69.7% reach. Cable came in at 57.7% and was closely followed by social media (56.0%) and streaming programs on TV with advertising (55.0%).
How marketers can successfully leverage social media influencers in their campaigns
Influencer endorsements validate a brand’s offerings in the eyes of trusting consumers—but strategic influencer selection and campaign execution can’t be overlooked in the push to jump on this trend.
2021 Hispanic Market Guide – Available for Download for FREE
Hispanics are the driving force behind shifts in the American demographic landscape and in popular culture. As consumers demand equality and proper representation coupled with culturally literate, responsible practices from marketers, brands must lead with culture-driven insights and centralize Hispanic marketing as a core practice for achieving sustainable market relevance and growth. To arm them with the cultural insights needed, the Hispanic Marketing Council (HMC) has released its 2021 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The new publication is now available to view online or download for free.
