Top News
2022 Influencer Marketing Report: Everything You Need to Know About Influencer Marketing in 2022
Influencer marketing continued to grow at a rapid pace mainly fueled by changes in cultural and consumer behavior. There are no signs that influencer marketing growth will slow down as we head into 2022
What Marketers Don’t Know About People With Disabilities
People with disabilities are often seen as folks who need to be saved, which is a misconception. Some companies, in their rush to save the day, focus so heavily on accessibility that they overlook what it means to be inclusive. By celebrating people for who they are and adapting experiences through their lens, we get the privilege of seeing how they shine. ThinkNow ConneKt surveyed over 500 people with disabilities and discovered these amazing stats.
Estrella TV to present ‘NACIONES MMA’
EstrellaTV has finalized a distribution agreement with new MMA fight series, Naciones MMA, bringing the series to the network.
Show Them the Money: Pay Is Most Important for Potential Job Seekers
Just One-Third of White/Caucasian Adults Plan to Job Hunt, but Two-Thirds of Hispanics/Latinos and Half of Blacks/African Americans Are Ready to Make a Move in the Next Year
The State of Gig Work in 2021 [REPORT]
16% of Americans have ever earned money from an online gig platform. While most gig platform workers say they have had a positive experience with these jobs, some report facing on-the-job troubles like being treated rudely or sexually harassed
Multicultural Consumers and their Relationship with Plant-Based Food & Beverage
Danone North America released new research exploring the relationship between multicultural audiences and plant-based products.
Evidence that advertising affects long-term price elasticity
A paper which starts with the statement, “Advertising often aims at creating and reinforcing brand differentiation, which should translate into reduced price competition,” is going to get my attention. The findings reported confirm that advertising does lower long-term price elasticity, but the role of differentiation is inferred not measured. By Nigel Hollis
Five Essential Points for CX Measurement Success [REPORT]
Learn how you can simplify the complexity of customer experience and unlock a successful CX measurement approach.
Estrella Media adds to Board of Directors
Joining the board are Jacqueline Hernández, CEO and Co Founder of New Majority Ready; Flavio Morales, EVP at Endemol Shine Latino;; and Michael Rubenstein, the Co-Founder and President of OpenStore.
Univision to produce “Mi Vecino, El Cartel”
Univision Communications Inc. announced a partnership with powerhouse actress, singer-songwriter, and executive producer Selena Gomez to produce her first-ever Spanish-language series “Mi Vecino, El Cartel” (“The Cartel Among Us”) through her company July Moon Productions and alongside Blackfin (an eOne company).
