Top News
How CTV Delivers the Personalized Experiences Diverse Audiences Demand [REPORT]
LG Ad Solutions released its 2025 Inclusive Screen report, highlighting the TV viewing habits and preferences of diverse American audiences, including Black, Hispanic, Asian and LGBTQ+ CTV viewers. The findings underscore that as streaming – especially free streaming – gains preference, CTV uniquely delivers the personalized, relevant experiences these influential audiences expect.
Sebastian Trujillo named Chief Commercial Officer (CCO) at GAIM
Get After It Media (GAIM), home to The Heartland Network, Retro TV, The Family Channel, The Action Channel, and Rev’n, announced the appointment of seasoned industry veteran Sebastian Trujillo as Chief Commercial Officer (CCO).
Hispanic Consumers Overindex on Streaming Consumption Versus Rest of U.S. [REPORT]
Hispanic consumers are leading the way when it comes to consumption of streaming content, a new Nielsen report finds. In fact, streaming drives 55.8% of total TV time for Hispanic viewers, surpassing the 46% for the rest of the U.S. Furthermore, Hispanic audiences outpaced general U.S. viewership of streaming services YouTube, Netflix and Disney, that same report found.
These Award-Winning Campaigns Leveraged the Art of Storytelling
Storytelling is forever. No matter how technology advances and changes the way people consume information, work, and even socialize, the power of effective storytelling will never become obsolete; if anything, a compelling narrative can help brands stand out in a sea of sameness and boringness.
Vme TV Celebrates Hispanic Heritage Month with the Premiere of Two Inspiring Biographical Dramas: Como Alas al Viento and Lola, la Película
To commemorate Hispanic Heritage Month, Vme TV proudly announces the premiere of two powerful new programs honoring the lives and legacies of two of Spain’s most iconic performers: Rocío Jurado and Lola Flores.
General Motors’ Norm de Greve on Creativity, AI, and the Future of Marketing
"It's not humans versus machines; it's humans with machines," says Norm de Greve, SVP and CMO at General Motors. Known for leading transformative marketing efforts at CVS Health and now at GM, de Greve is helping reshape how brands operate in an era defined by artificial intelligence (AI), personalization, and speed.
EstrellaTV named exclusive U.S. Television Partner for Miss Universe Mexico 2025
MediaCo Holding Inc. announced that EstrellaTV will serve as the exclusive U.S. television partner for Miss Universe Mexico 2025. The event will be featured in a two-part broadcast rollout designed to maximize audience reach and engagement.
Canela Media Introduces Diego, Club Canela’s AI-Generated Host
Canela Media introduces Diego, Club Canela’s AI-Generated Virtual Host to further gamify Club Canela and connect audiences and brands through personalized challenges, rewards, and activations in Club Canela. Diego, created and powered by AI, will add more engagement to Club Canela - Canela.TV’s unique and innovative audience reward program.
TELEMUNDO SELLS MISS UNIVERSE® LATINA: EL REALITY FORMAT TO RCN IN COLOMBIA FOR LOCAL ADAPTATION
Telemundo announced it has closed an agreement with RCN in Colombia which provides them the rights to adapt the Miss Universe® Latina: El Reality format. This original reality show was developed by Telemundo to select the first-ever Miss Universe® Latina to participate in the next edition of the Miss Universe® pageant.
Global Entertainment & Media Outlook 2025-2029
Driving growth through innovation in a rapidly evolving media and technology landscape
