Top News
Univision announces Consumer Behavior Data as Performance Currency for Major TV Ad Buys
Univision Communications Inc. and Mediahub announced a groundbreaking partnership with EDO, Inc. and datafuelX to leverage proprietary consumer behavior data to predict engagement performance for advertiser campaigns across Univision’s linear networks.
Population Boom: Charting How We Got to Nearly 8 Billion People
Today, the global population is estimated to sit at 7.91 billion people.
Steve Mandala joins Estrella Media as Chief Revenue & Local Media Officer
Estrella Media announced that Steve Mandala, former President, Ad Sales & Marketing for Univision Communications and Executive VP, Cable Entertainment Sales for NBCUniversal, is joining the company as Chief Revenue and Local Media Officer. Mandala starts on December 1 and will be based out of the company’s New York office.
Beyond martech: building trust with consumers and engaging where sentiment is high
Brand advertisers have a lot to consider as they plan their strategies and navigate the increasing fragmentation of platforms and channels that consumers are engaging with. Yet while brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can’t help with: consumer trust.
NBCUniversal & Telemundo program donates laptops & internet access to Latino Communities
NBCUniversal Telemundo Enterprises, in partnership with Comcast’s Internet Essentials program and the Hispanic Heritage Foundation, announced a gift of over 2,000 laptops and free internet service for a year to young people, students, and seniors across the United States. The laptops and internet access are being donated by Comcast and Telemundo to support Latino communities most negatively impacted by the COVID-19 pandemic.
Brands Offer Consumers an Escape from the Mundane
People are thirsty for new and more organic experiences
KANAL D Drama launches new Turkish series
Kanal D Drama brings together the best Turkish series dubbed in Spanish, which recently launched their standalone subscription video-on-demand app, announced the release of three acclaimed Turkish dramas, available for the first time for U.S. Hispanics.
Hispanic Marketing Council Favors Expanding Spanish-Language Radio Options for Orlando’s Latino Community
The issues surrounding the sale of WPYO-FM to SBS by Cox Media Group has made headlines, most recently in HispanicAd and Radio + Television Business Report. As the lead authority on Hispanic Marketing, the Hispanic Marketing Council’s position on this matter is clear: The HMC supports fair competition, especially when it creates opportunities for diverse voices and minority-owned media. As a top-10 Hispanic market with a growing multicultural majority, Orlando benefits from having more choices in Spanish-language radio. The sale of Cox Media’s FM station to SBS, who has a long trajectory in operating leading radio stations in Puerto Rico and in the US, aligns with FCC’s mission to expand minority-owned media platforms and ultimately benefits Orlando’s thriving Latino community. We look forward to a timely resolution of this issue soon.
Hispanic Representation in Ad Industry Still Lags Behind Where It Should Be
The ANA/AIMM recently released, “A Diversity Report for the Advertising/Marketing Industry,” examining diversity in client-side marketing departments. The report comes with a significant headline – Finally, there has been progress in increasing ethnic diversity! By Bill Duggan, Group EVP at Association of National Advertisers (ANA)
The Day of Reckoning is Coming for Hispanic Marketing
The Hispanic marketing industry must take action and capitalize on the spotlight that is currently shining on diversity, inclusion and multicultural marketing. By Lee Vann – Captura Group
