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People are thirsty for new and more organic experiences

Kanal D Drama brings together the best Turkish series dubbed in Spanish, which recently launched their standalone subscription video-on-demand app, announced the release of three acclaimed Turkish dramas, available for the first time for U.S. Hispanics.

The issues surrounding the sale of WPYO-FM to SBS by Cox Media Group has made headlines, most recently in HispanicAd and Radio + Television Business Report. As the lead authority on Hispanic Marketing, the Hispanic Marketing Council’s position on this matter is clear:  The HMC supports fair competition, especially when it creates opportunities for diverse voices and minority-owned media. As a top-10 Hispanic market with a growing multicultural majority, Orlando benefits from having more choices in Spanish-language radio. The sale of Cox Media’s FM station to SBS, who has a long trajectory in operating leading radio stations in Puerto Rico and in the US, aligns with FCC’s mission to expand minority-owned media platforms and ultimately benefits Orlando’s thriving Latino community.  We look forward to a timely resolution of this issue soon.

The ANA/AIMM recently released, “A Diversity Report for the Advertising/Marketing Industry,” examining diversity in client-side marketing departments. The report comes with a significant headline – Finally, there has been progress in increasing ethnic diversity!  By Bill Duggan, Group EVP at Association of National Advertisers (ANA)

The Hispanic marketing industry must take action and capitalize on the spotlight that is currently shining on diversity, inclusion and multicultural marketing.  By Lee Vann – Captura Group

Americans who have been to the grocery store lately or started their holiday shopping may have noticed that consumer prices have spiked. The annual rate of inflation in the United States hit 6.2% in October 2021, the highest in more than three decades, as measured by the Consumer Price Index (CPI). Other inflation metrics also have shown significant increases in recent months, though not to the same extent as the CPI.

The panic over the impact supply chain snafus are having on how many ad dollars are spent during this quarter is probably overdone.  Not because there won’t be notable cuts; they have already happened and continue to do so, according to the six ad execs interviewed for this article. Rather those dollars won’t be lost for good. They will be spent eventually in the quarter. The hard part for those execs is knowing when.

Spanish Broadcasting System, Inc. announced the launch of Salsa 106.3FM (WRAZ-FM) a radio station targeting South Florida’s young Hispanic adults in the highly sought-after 18-34, 25-64 demographic.

Panam Sports and Streann Media are launching the Panam Sports Channel, which is bringing fans throughout the Americas closer to sports than ever before.

Music can affect audience emotions and make your ad memorable. Used wisely, brave and bold choices can help you differentiate, re-brand and set your advertising apart from the crowd.