Top News
Sensis acquires PM3
The move combines Sensis’ strategic, research-based approach to marketing with PM3’s creative production resources and consumer-brand experience.
The InFOCUS Podcast: Ana Ceppi, Edelman
In this fresh InFOCUS Podcast, presented by dot.FM, Ana Ceppi, a senior advisor on the U.S. Hispanic market at Edelman, shares how one can easily distinguish DEI from multicultural marketing and what broadcast TV and radio station management and ownership may wish to consider if the goal is connecting brands with all consumers — including key multicultural segments.
Navigating the path toward successful in-house analytics
Most brands would be hard-pressed to think of a more disruptive time for business than what they’ve experienced over the past 18+ months. From shifts to digital to advertising cutbacks to supply chain challenges to rising privacy and data security needs—all amid a global pandemic—the landscape for advertisers has been anything but smooth sailing.
Telemundo Global Studios President Marco Santana move to advisory role
NBCUniversal Telemundo Enterprises announced that Marcos Santana, President of Telemundo Global Studios, will assume a new role as advisor and executive producer starting January 2022.
The Budding Potential of Hispanic Americans for the U.S. Economy [REPORT]
Over the past decade, Hispanic Americans were the primary driver of labor force growth, registered above-average income gains, and accounted for a growing share of spending. Recent trends suggest Hispanics are likely to exert an even greater influence on growth over the coming decade.
U.S. household growth over last decade was the lowest ever recorded
Growth in the number of U.S. households during the 2010s slowed to its lowest pace in history, according to a Pew Research Center analysis of newly released 2020 census data.
Chief Marketing Officer Leadership Vision 2022 [DOWNLOAD eBook]
What are the top CMO challenges, trends, priorities, and key actions for 2022?
Mid-Year 2021 Recording Industry Association of America (RIAA) Latin Revenue Statistics [REPORT]
Revenues for Latin music in the U.S. grew 37% to $407 million in the first half of 2021 (1H 2021), continuing their recovery. Latin music’s growth outpaced that of overall U.S. music revenues, growing in share to 5.8%. Revenues from streaming formats grew 37% versus the prior year, and at $393 million comprised 96% of total revenues.
Univision to take over Operations of Local Stations in Orlando, Tampa and Washington D.C.
Univision Communications Inc. announced the expansion of its local media division with the addition of Orlando, Tampa and Washington D.C. to its list of owned and operated station group. The stations are currently operated by Entravision Communications, whose licensing agreement with Univision concludes on December 31, 2021.
Boston Red Sox on WCCM, LatinX 103.7
LatinX 103.7 FM WCCM, of Costa Media Boston – the Boston Red Sox Spanish-language Station – will begin airing the American League Championship Series starting this Friday, October 15. All games will be aired LIVE on WCCM 103.7 FM and 1490 AM.
