Top News

Many marketers mistake Hispanic marketing for Spanish-language marketing. We hear it all the time: “More Latinos speak English so you can just reach them through mass media efforts.” Absolutely wrong. This mistaken approach is costing companies millions of dollars every year in unrealized growth.  By: Gonzalo Del Fa, Chair of the Hispanic Marketing Council

Harker Bos Group recently fielded a study documenting the consumption habits and voting trends of Hispanic Radio Listeners.  By Adam R Jacobson / Editor of Radio TV Business Report

Why accessing, activating, and respecting data may not be as incompatible as you think

Frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification, according to a new report by the Business Performance Innovation (BPI) Network and CMO Council, entitled “Authentication Frustration. How Companies Lose Customers in The Digital Age.”

Some CMOs see an opportunity to play a much more integral role for the organization — others are not convinced

Captura Group announced that trailblazer Andreina Barroso has joined the team as Vice President of Amplification. She will lead Captura Group’s Amplification capabilities including paid media, influencer marketing, public relations, shopper marketing, experiential and community engagement.

Univision Los Angeles announced the launch of a new morning radio show, “Levántate Con Ysaac Alvarez” (Wake Up With Ysaac Alvarez) on K-LOVE 107.5 FM. Starting October 11th, Alvarez will offer Latino listeners in Los Angeles heartwarming human interest stories, news of the day, comedy and interactive audience participation along with the best Latin music hits.

Customers are interacting with companies every day and, in many ways, user experience comes down to the good, the bad and the ugly.

Following the initial leg of Ritmo y Color, a virtual concert series, McDonald’s welcomes Nicky Jam as the second musical artist in October, and Mariah Angeliq and Cazzu for the program’s grand finale in December. Ritmo y Color is a unique art and urban music experience that is fueling Latino pride nationwide.

The Hispanic Public Relations Association (HPRA) announced the winners of the 2021 National ¡Bravo! Awards, recognizing the best multicultural public relations teams and campaigns in the country.