Top News
What Web Browsing Data Tells Us About How AI Appears Online [REPORT]
An analysis of one month of browsing data finds that around six-in-ten respondents visited a search page with an AI-generated summary. But visits to more in-depth content about AI were relatively rare.
Spanish Broadcasting System Sells Puerto Rico TV to Christian Media Group
Spanish Broadcasting System, Inc. (SBS) has entered into an Asset Purchase Agreement for the sale of WVEO(DT), WTCV(DT), and WVOZ-TV Puerto Rico to Word of God Fellowship, Inc., a Christian faith-based broadcast owner-operator known as Daystar Television Network.
New Data on Detailed Languages Spoken at Home and the Ability to Speak English
More than 1 in 5 people (22%) age 5 and older in the United States spoke a language other than English at home during the five-year period from 2017 to 2021, according to new data released by the U.S. Census Bureau.
Hispanic Influence and Representation in American Entertainment and Consumer Culture
The United States population is made up of individuals from a variety of cultures, backgrounds, and experiences. With this, Hispanics are a growing part of this diverse population and make up "over 622 million people" in the United States (Korzenny et al., 2024, p.1). They are not only a major part of what makes up our country, but are also key consumers in America. Being such a large part of the population, they hold significant buying power and have an influence over style, trends, and media. However, Hispanic consumers not only influence these elements of our society, but also the American entertainment industry as a whole. Through music, television, and fashion, Hispanics are helping to reshape mainstream culture with their values, ideas, and creative contributions. Yet despite this growing cultural and economic influence, Hispanic consumers and their values have been overlooked, particularly in media and marketing. This essay will explore the growing influence Hispanic consumers have on American entertainment and culture, and why it is essential for media and marketers to recognize and reflect the cultural values they have previously neglected. By Meghan Bannister Florida State University
Bustos Media acquires Radio Caliente 97.9 FM in Milwaukee
Bustos Media of Wisconsin, LLC announced the purchase of Radio Caliente 97.9 FM, formerly WJTI and now W250BN (97.9), from El Sol Broadcasting, pending FCC approval.
Inside the Science of Building Brand Trust Through Storytelling
In this episode of The New Mainstream podcast, Kate Smiley, Head of Global Employer Brand at GE Healthcare, emphasizes that in an era of skepticism, trust is essential. By combining storytelling, research, inclusivity, and emerging technologies like AI, brands can build authentic relationships and achieve real business results.
Who are the “New Latinos” Understanding the power of Hispanic Consumers in the U.S.
Who are the “New Latinos” Understanding the power of Hispanic Consumers in the U.S. By Bella Bozied Florida State University
Buchanan’s Whisky and Global Superstar Rauw Alejandro Partner to Fire Up Summer with New Buchanan’s Asados Unidos
Buchanan’s Blended Scotch Whisky is heating up the grill with the launch of its new creative campaign, Buchanan’s Asados Unidos, inviting 200%ers and Latinos from all over to join the brand in celebrating the summer rhythm and flavor that make their carne asadas, parrilladas and barbecues so distinct and delicious. Together with Latin GRAMMY® Award-winning and 4x GRAMMY®-nominated global superstar Rauw Alejandro, Buchanan’s is sparking up a flavorful cultural debate to determine who has the best asado.
Alfredo De Villa And Robert Teitel Launch Luchadores Productions
Luchadores Productions, a certified 100% diversity-led and owned full-service creative production studio, co-founded by veteran Director/Executive Producer Alfredo De Villa and Emmy Award-winning Executive Producer Robert Teitel, announces its official launch. With a mission to craft premium, human-centric content, Luchadores Productions partners with brands and agencies to deliver compelling narratives.
Dos Equis and Fuerza Regida Ignite a Movement
Dos Equis announced its latest campaign, Ni Perdón Ni Permiso – a bold celebration of unapologetic self-expression through music, art and style. Inspired by those who live fearlessly, Ni Perdón Ni Permiso is a play on a cultural expression – “Mejor pedir perdón que pedir permiso, Better ask for forgiveness than ask for permission,” - rooted in Hispanic tradition that honors and applauds the act of authentically expressing oneself; an ethos that Dos Equis has adopted through the lens of music, celebrating artists who own the stage by showcasing their fearless originality without needing permission.
