Top News
Major Audio Investment Gap for Marketers
“The Investment Gap: Understanding the Value of Audio” highlights a divergence between consumption and investment. While 31% of the average consumer’s media consumption is now audio, only 8.8% of the average media budget is allocated to audio, and 25% of advertisers do not invest in audio at all.
Marketers Ride New Waves of Radio Advertising
As more consumers go “screen-free” radio moves to the forefront of media planning
The Streaming Landscape [REPORT]
The rise and proliferation of Subscription Video On Demand (SVOD) services is the most transformative media and entertainment development in recent years. SVOD has changed how people consume and purchase content and how studios and producers pursue monetizing that content. Beyond that, it continues to force advertisers to find ways to reach viewers who have abandoned the linear channels.
World’s Biggest Pharmaceutical Companies
Some of the world’s biggest pharmaceutical companies have played a central role in the COVID-19 pandemic.
Challenges and Opportunities in Spanish Radio
The pandemic hit the Spanish radio industry probably harder than any other traditional media. Stay-at-home ordinances and remote work mandates eliminated the daily commute and as a result in-car radio listening and ad revenue plummeted during the early months of the global Covid-19 2020 shutdown. By Angelica “Angie” Balderas – SVP Entravision Sacramento Stockton and Modesto
Enrique Dussan passes
Enrique Dussan has passed in Austin, TX on September 11, 2021, he was a gentle, intelligent and media planning executive in our Industry. Mr. Dussan, a veteran media planning executive of our industry, worked for Marca in Miami, Republica and Wing / GreyGlobal Group. He also played a role as a judge in our HispanicAd Media Planning Awards.
Nielsen announces “Impressions First Initiative” and the Integration of Broadband Only Homes Into Local Measurement in January 2022
Nielsen announced that it will take the lead on an “Impressions First Initiative” to support an industrywide move to impressions-based buying and selling in local markets across the U.S.
Latinos Accounted for 50%+ U.S. Growth Past Decade
The figures are out from the latest U.S. Census, and it’s clear Latinos drove population growth in the U.S., having increased from 50.5 million in 2010 to 62.1 million people in 2020. That accounts for 51.1% of the overall population growth of 22.7 million.By contrast, the general population in the U.S. only grew by 7.4% during the same period. By Karla Fernandez Parker
Minorities Feel Excluded from Business Decision-Making Process [REPORT]
The study, “My Voice Matters: Linking Inclusion to Business Growth,” investigated levels of inclusion when making business decisions, determining career progression and growth, and evaluating a sense of belonging within the industry. The report queried respondents in three key areas linked to business performance: My Voice in the Room, My Voice in the Company, and My Voice in the Industry.
Priorities and challenges for brands, media, and advertising
In the latest of our regular series of expert webinars, Ebiquity’s Global CEO, Nick Waters, hosted leading media industry analyst, Ian Whittaker, to set out what he believes will be the priorities and challenges for brands, media, and advertising in the coming months.
