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The chief marketing officer (CMO) takes the elevator from the ground floor. It’s usually empty—but not today. This morning, he bumps into the new chair of the supervisory board. She must have gotten on the elevator in the underground parking lot. The trip up to the executive floor takes only about a minute. The CMO braces himself and asks, “What’s the priority for next year—brand strength or margin?” The supervisory board chair responds, “Can’t we have both?”

Support diverse communities. Increase representation of minorities. Invest in diverse-owned media. This is likely the thought process of advertisers and agencies that have made public commitments during the social justice movement of the past year. As the advertising industry looks to deliver on those commitments, that brings opportunity for the long tail of diverse-owned media that cater to communities of different ethnicities, sexual orientation, various diaspora and all intersectionalities in between. With the market for diverse-owned ad time hotter than ever, how can diverse media owners increase their visibility with advertisers and agencies?

Being successful in a “virtual world” is more than just finding space to put your laptop and an available power outlet. As the majority of marketing teams around the globe transitioned to working remotely, whether “for now” or “forever,” this transformation has created new challenges for both individuals and managers when it comes to effective time management and productivity practices.

Will digital ad spending continue chipping away at non-digital budgets? Corey’s interest is piqued by a new finding that shows 30% of businesses think they need more digital marketing.

In honor of Hispanic Heritage Month, the annual four-week long celebration beginning on September 15th, Hemisphere Media Group, Inc. (HMTV) is marking the occasion by recognizing the distinct yet interconnected histories, cultures, and contributions of the nation’s largest minority group.

Imagine you’re a CMO from a giant U.S. Corporation, and on August 12th, you received a message from your boss. She just got two questions from one of the company’s board director: Have you seen the latest Census data? And most importantly, are we ready to compete in this new diverse marketplace?  By Isaac Mizrahi – Co-President & COO of ALMA

This year has been marked by unprecedented change in society, the economy, and the health of all Americans. In times like these marketing planning based on a high level of certainty has advantages. Here are 6 U.S. Hispanic market insights that are certain to maximize your 2022 marketing plans.  By Roberto Orci, EVP Strategic Growth at Captura Group

What’s next and what’s now for new business?

POD and Zelle chose Captura Group, to collaborate with them to develop a Spanish language integrated campaign that resonated with Hispanics, a key target segment for the brand.

PepsiCo has launched a creative and public relations efforts for its new multi-year platform aimed at strengthening Hispanic-owned small businesses.