Top News

The strategy career path is diversifying, but there remains a lack of diversity in its hiring, finds WARC in The Future of Strategy 2021 report.

Arturo Villar, a pioneer in covering the trade news in the U.S. Hispanic Market, has died in Spain, at the age of 88, from causes apparently related to Covid-19.  He had been the publisher of HMW (Hispanic Market Weekly) until recently.   

In our “Industry Spotlight Series“, to commemorate National Women’s Equality Day, we are highlighting Gabriela Alcantara-Diaz, Founder and President and Shirley Attia, Chief Creative Officer of Semilla.

Evidence-based metrics saved used cars, personal finance, and higher education ratings — now they’re coming for digital media

Estrella Media and its flagship radio stations Que Buena LA and Riverside, La Raza Dallas, and La Raza Houston, will be presenting the “Fiestas Patrias” festivals in each city in celebration of Mexican Independence Day on Sunday, September 12 and September 19.

VMLY&R announced the appointments of three new female leaders across its global and LATAM human resources and diversity, equity and inclusion (DEI) functions, building on the agency’s commitment to employee growth and development.

In this episode of The New Mainstream podcast, we talk with Sequoyah “DataBae” Glenn, founder of the Black Marketers Coalition and 924 CoOperative: A Multicultural Marketing Agency, about empowering black marketing and research professionals and the need to redefine the general market.

Meruelo Media’s Cali 93.9 #1 for Reggaeton y Más, is proud to announce its all-female on-air lineup, the only current all-female radio station in LA.

Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both partners to ensure a long and fruitful relationship.

Celebrities feature in 16% of ads worldwide – but their presence alone is not enough. Used effectively and consistently throughout a campaign they can improve brand impact and sales.