Top News
Streaming in the Aisles
Marketers aim to boost cross-channel consistency as people return to in-store shopping
Victor Paredes named Executive Director of Account Planning at Lopez Negrete
Lopez Negrete Communications announced that Victor Paredes Jr is their new Executive Director of Account Planning. Paredes will be responsible for leading a team that applies cultural intelligence to inspire work that matters and work that engages today’s Latino consumer.
Revenue growth management: The time is now
Market challenges and legacy decisions are forcing consumer-packaged-goods companies to rethink their strategies for revenue growth management.
Nielsen to lose MRC accreditation in hiatus period for National Television Service
An accreditation hiatus status is a formal designation that an accredited service can request. It is designed to exist for a temporary period of time to allow for the service to take certain actions or implement certain service improvements, but to do so outside of the normal MRC audit and accreditation process.
Deep Divisions in Americans’ Views of Nation’s Racial History – and How To Address It [REPORT]
Opinion on the current national reckoning over the history of slavery and racism in the United States casts these divisions into stark relief: Among U.S. adults overall, 53% say increased attention to that history is a good thing for society, while 26% say it is a bad thing and another 21% say it is neither good nor bad.
Communicate creatively and effectively… or give your budget to charity
Making the case for the importance of advertising and justifying the expenditure that goes behind it isn’t always easy. This data makes that case very powerfully.
Six Shifts Changing the Future of Media
The media and entertainment industry doesn’t have a choice; it must change. Consumers have upped their baseline expectations as technology has evolved, and competitors for consumer time aren’t limited to traditional media. If we look across current forms of media, consumers multitask with other media more than 55% of the time.
Roberto Clemente VIP Experience
Organizers of the virtual Roberto Clemente VIP Experience, slated for Thursday, August 26th at 7 pm ET, announced that AARP will be the presenting sponsor for the Roberto Clemente VIP Experience.
The Best-Selling Vehicles in the World By Country
Each country has different preferences for goods, and vehicles are no different.
THE MULTICULTURAL CONSUMER – Attitudes, Behaviors, and Shopping in the Pandemic Era [REPORT]
A new report from The Conference Board draws from a nationally representative survey of 2,000 households to examine this question in deep detail. Made possible by a grant from General Mills, The Multicultural Consumer: Attitudes, Behaviors, and Shopping in the Pandemic uncovers a wealth of striking insights
