Top News
Radio and Trust Go Hand in Hand
Katz surveyed 1,000 adults across the country to pose a simple question about a not so simple issue - media trust. Respondents were asked, "How trustworthy do you find the following sources of information?" with regards to radio, television, newspapers, magazines, and social media. Our simple probe into the minds of consumers turned up some encouraging news for the radio industry and advertisers.
FELICIDADES – the MOST Multicultural Women’s US Gymnastic Team to represent the USA at the 2024 Paris Olympics
Felicidades, the MOST Multicultural US Women’s Gymnastic Team to represent the USA at the 2024 Paris Olympics. Simone Biles, Suni Lee, Jordan Chiles, Jade Carey and Hezly Rivera made the women's team and are heading to Paris. Go Latina Power!
The voice of our industry was heard in Cannes.
Today, HispanicAd.com is proud to dedicate this edition to the efforts of our industry at the Cannes Festival. It was a coordinated effort to reach the leaders of the ad and marketing industry and members of our agencies and trade organizations literally descended on the beautiful beach town in France. The Hispanic Marketing Council (HMC) launched its campaign to call attention of Corporate America. AIMM had a number of successful meetings and "charlas" and We Are All Humans had a presence as well. We are proud of these efforts. And we need to continue! Following is our recap.
AIMM highlights the importance of Hispanics & Multicultural Consumers at Cannes
As we reflect on the entirety of our journey at this year’s Cannes Lions International Festival of Creativity, we are filled with gratitude and inspiration. Thursday, Day 4 of our week of content and Belonging Lounges, was marked by meaningful conversations, innovative ideas, and a collective commitment to pushing the boundaries of creativity and inclusion.
HISPANICS INCREASE PRESENCE AT THE CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY
Latinos gained greater representation than ever at this year's Cannes Lion International Festivity of Creativity. In a major breakthrough, the number of Latino Jury presidents accounted for 20% of all jury Presidents, leaping from 0 to 6 out of 29 juries from the previous year.
Out-of-Work CMOs Crash Cannes Events – Claim They Lost Their Jobs Due to Hispanic Marketing Negligence
Out-of-work CMOs crashed the steps at the Palais, a Forbes CMO luncheon, an Advertising Week rooftop gathering and all along La Croisette. They were dressed in business casual suits, some carrying boxes with their office belongings, others with signs saying, “Available CMO after sleeping on the $3.4 trillion Hispanic marketing opportunity.” This was all part of the scene throughout the Cannes Lions International Festival of Creativity, where the Hispanic Marketing Council (HMC) made a bold statement for marketers to prioritize the U.S. Hispanic Market as part of its #STOPLATINOCOATING campaign.
Cannes Lions International Festival of Creativity – Bringing Hispanic Consumers to the Forefront
The Cannes Lions International Festival of Creativity — that brings together the world’s most important brands, agencies and their work, media, tech and production companies — has become a critical part of how we keep the importance of Latinos a front-and-center issue in the business sector and make tangible inroads in driving our inclusion and progress. Everyone we need to reach and persuade in marketing is there. This year we are more united and organized as a community there. We feel the strength of our mission and agenda. We have a full program and great partners. By Claudia Romo Edelman
New Estimates Highlight Differences in Growth Between the U.S. Hispanic and Non-Hispanic Populations
Between 2022 and 2023, the Hispanic population accounted for just under 71% of the overall growth of the United States population, driven primarily by Hispanic births, according to newly released Vintage 2023 Population Estimates from the U.S. Census Bureau. Hispanics of any race grew to just over 65 million, an increase of 1.16 million (1.8%) from the prior year. This growth significantly contributed to the nation's total population gain of 1.64 million in 2023.
Gustavo Cecilio of PepsiCo on Multicultural Marketing
What will it take to have your work make it to the winners' circle? ANA's Judges' Journals features a series of Q&A sessions with leading industry executives participating on 2024 ANA Award juries. Gain insight from the judges on what they will be looking for and what makes the difference between a good versus award worthy submission.
Canela Media unveils ‘Verano de Gloria’ Lineup
Canela Media announced its upcoming ‘Verano Canela’ lineup for 2024, which includes content from the Cine de Oro collection with exclusive Mexican movie classics on Canela.TV, such as ‘Escuela de Vagabundos’ with Pedro Infante, the newly added Turkish novela ‘La Dama Rebelde,’ the original Canela movie co-production ‘Mi Perfecto Ex’ with Mark Tacher, Marjorie de Sousa and Rodrigo Guirao, refreshing music and videos in ‘Summer Hits’ from Canela Music, and all the excitement of soccer in ‘Verano de Gloria’ on Canela Deportes and amplified coverage through our exclusive partnerships with MARCA and FutbolSites.
