Top News
U.S. Latino Media Consumers Value a Diverse, Affordable, Easy to Navigate Quality Spanish-Language Content Experience
According to a recent Horowitz Research survey, demand is ever-expanding for new, high-quality Spanish-language content on par with English-language content among individuals and families with identities ranging from Hispanic to Afro-Latino/a/x and across language and acculturation segments nationwide.
Donny Hudson named EVP of Local Media for Radio/TV & Digital at SBS
Spanish Broadcasting System, Inc. has named Miami native executive Donny Hudson, as EVP of Local media for radio/TV & digital for all SBS markets, and will also retain his role as General Manager, working out of the SBS offices in Miami.
Telemundo to premiere ‘LA CASA DE LOS FAMOSOS’
Unfiltered and unparalleled define the 2021 arrival of La Casa de los Famosos to Telemundo, an outrageous new primetime reality competition premiering live on Tuesday, August 24 at 7pm/6c.
Cannes LIONS Live 2021: Measuring Progress Toward Better Latinx Representation in Content [VIDEO]
When it comes to the involvement of historically under-represented groups in entertainment and media, we are seeing forward progress.
The Importance of Balanced Marketing Strategies [VIDEO]
Brands and consumers continue to bounce back after a very difficult 2020, and interest in many pre-pandemic routines are on the rise. For many marketers, that means it’s time to re-engage with consumers in ways that aren’t in some way connected to the COVID-19 pandemic. And as they think about their campaigns and tactics, new Nielsen research highlights the risks associated with leaning too heavily into strategies focused on short-term sales.
The Digital Evolution [PODCAST]
In this episode Fran connects with Diego Naranjo Digital Media Director, WOW MKTG regarding his career journey, digital transformation and what’s next. Diego also shares his advice for the younger generation.
How brands can respond to the consequences of a cookie-free world
Options for brands looking to minimise disruption resulting from the demise of the cookie in digital advertising.
Univision acquires equity stake in Combate Global
Combate Global, LLC and Univision Communications Inc. announced that Univision has acquired a significant equity stake in the premier Hispanic Mixed Martial Arts (MMA) sports franchise.
Why CMOs Are Going All-In on Marketing Operations
Thanks to a fast-paced market and unprecedented change, marketing executives are under pressure to drive more ROI
The Reputation of 100 Major Brands in the U.S. [INFOGRAPH]
Whether you’re a country or a company, brand reputation is crucial. For corporations trying to stand out amongst an array of competitors, name recognition can be make or break.
