Top News
Ad Spending
Many new companies who are also large marketers have become publicly traded or indicated plans to do so. Their disclosures show that these companies typically allocate substantially greater shares of their revenues to advertising than more mature companies.
Levy Architects selects Creative Civilization
LEVY Architects, recognized as one of the region’s leading architecture and design firms, has teamed with full-service marketing firm Creative Civilization – An Aguilar/Girard Agency.
Before COVID-19, more Mexicans came to the U.S. than left for Mexico for the first time in years
More Mexican migrants came to the United States than left the U.S. for Mexico between 2013 and 2018 – a reversal of the trend in much of the prior decade, according to a new Pew Research Center analysis of the most recently available data capturing migration flows from both countries.
Consumption slows in Latin America during first quarter of 2021
In-home consumption in Argentina, Brazil and Colombia decreased in the first quarter of 2021 compared to 2020, largely due to a drop in purchase frequency seen across the lower classes.
Mobile App Video Fraud Increases 50% Year-Over-Year
DoubleVerify released its 2021 Global Insights Report, an annual study on the current state of digital media quality and performance.
The Over-Correction in Multicultural Marketing in 2021 & Beyond
Over the past couple of weeks several industry factors have come to light in advertising and media industries that could be detrimental to the continued growth and success of Hispanic Marketing & Media.
Brands Crank Up Efforts to Diversify Their Product Portfolios
Legacy brands including Bud Light, Dunkin’ and Reese’s are diversifying their product portfolios and stepping into unexpected markets.
2021 Trends & Emerging Growth Pockets [REPORT]
U.S. consumers are resuming active lifestyles as we emerge from the pandemic while maintaining some at-home habits, such as eating more meals at home. While CPG demand has remained elevated in the first half of 2021, IRI expects demand patterns to shift as the reopening economy reignites competition for consumers’ wallets.
4 Steps to Building an Agile Marketing Organization [REPORT]
Marketing leaders must build a diverse, adaptable range of team capabilities to meet expanding responsibilities and keep their brands competitive amid rapid marketplace shifts.
Debunking the Myth that Brand Building Doesn’t Drive Sales
Conversion-driven marketing strategies weren’t born out of the pandemic, but sales-focused campaigns really took a front seat last year when brands around the globe paused their broader marketing efforts. Now, as global ad spending rises, it’s important for brands and advertisers to think beyond the short term—and existing customer bases.
