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In this episode Fran connects with Alejandro Acebal VP Digital Sales / Telemundo Station Group on his career journey and the power of Mentorship, Sales, and Perseverance.

The pandemic has disproportionately affected certain groups, who were hit by  record unemployment, mental health challenges and the accumulation of debt.  Among Hispanics (of any race), the repercussions were even greater for those who responded to surveys in Spanish rather than in English.

Four reasons brands should incorporate digital VOOH into their media buys

This shift in our understanding of the effectiveness of working from home has caused businesses to reimagine what working life can actually look like post-COVID. In fact, the companies that don’t become more flexible about working from home may lose employees to companies that are open to a hybrid of in-person and remote working.

On today’s episode, we discuss how many Americans watch sports on streaming platforms, how TV companies are tackling the digital sports rights balance, and what this year’s Tokyo Olympics can do to help boost NBCUniversal’s streaming platform Peacock. We then talk about the key takeaways from the 2021 Upfronts, the potential impact of Univision’s Spanish language streaming service, and how the entertainment industry is balancing box-office releases and streaming. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

Fútbol de Primera Radio and Verizon announced a multiyear, multiplatform media and marketing agreement, that names Verizon as an official broadcast partner of FDP Radio’s exclusive broadcasts of the FIFA World Cup Qatar 2022, as well as the 2021 Concacaf Gold Cup, the 2022 Concacaf World Cup Qualifiers, and the Mexican National Team U.S. tour and international friendly matches.

The world of sports is not immune to gender bias, as evidenced by the notably lopsided coverage of women’s sports by the media and the disproportionate level of brand sponsorship spend allocated to men’s sports. This situation changes, however, during a two-week period every two years when the eyes of the world focus on the Olympics, the only global sporting event characterized by true gender parity.

Entravision Communications Corporation announced the closing of the previously announced acquisition of MediaDonuts, a leading digital marketing performance and branding company with operations across seven countries in the Asia-Pacific region.

Univision New York, part of Univision Communications Inc. announced the appointment of Luisa Collins as Vice President, Content.

It is mid 2021, the new found social awareness is blooming, Corporate America is selling itself as WOKE and the Hispanic Marketing & Media Industry is lost in the conversation.  Ostracized is a better term and it is in full display in all Multicultural Marketing conversations that have occurred at the hands of mainstream trade marketing platforms.