Top News
TelevisaUnivision and Disney Entertainment Announce New Distribution Partnership
TelevisaUnivision and Disney Entertainment announced a new multi-region distribution partnership, empowering Spanish-speaking consumers with more choice and accessibility.
ANA/4As Client-Agency AOR Relationship Tenure [REPORT]
In a rapidly evolving advertising landscape, the dynamics of client-agency relationships are more critical than ever. What defines a "long-term" partnership in today's industry? How has the average client-agency relationship tenure changed?
Holdco clients: take charge in 2025
The world of large agency holding companies has lost its collective mind in the past 6 to 12 months. By Steve Boehler
TELEMUNDO dominates Primetime ……
Telemundo claimed the #1 spot in Spanish-language primetime television on Monday night across all key demos, driven by the highly anticipated premiere of Velvet El Nuevo Imperio. According to Nielsen, the network delivered an impressive average of 407,000 adults 18-49, 149,000 adults 18-34, and 1.37 million total viewers, outperforming Univision by +52%, +41% and +61%, respectively.
PerfectLink Media announces strategic alliance with Hispanic Group
PerfectLink Media announced a strategic partnership with Hispanic Group, a minority-owned advertising agency based in Miami, FL, with offices in Mexico and Peru. This collaboration aims to enhance PerfectLink Media's capabilities in connecting with the U.S. Hispanic and Latin American markets through culturally attuned and innovative advertising solutions.
From Surveys to Predictions: How Predictive Market Research is Shifting the Industry
For decades, the foundation of market research rested on one powerful tool: the survey. It was the standard way to understand consumers, what they like, want, and feel. Researchers spent years mastering the art of crafting questions, selecting the right sample, and interpreting the answers. And for a long time, that worked well.
Why C-Suite Execs Should Listen to Their Creatives on Generative AI
Around the world, talented creatives are considering, evaluating, and using generative AI (gen AI) for media content creation tasks, such as pre-visualization, virtual production, visual effects, and synthetic voice and music production. However, there is often a disconnect between executives and creatives regarding the adoption of gen AI tools.
Nearly Half of Consumers Expect to Buy More American Goods Amid Economic Uncertainty
A Gartner Consumer Community survey of 212 US consumers, conducted in March 2025, found that 42% consumers agreed that they have decided to wait to make a major purchase, up from 2024 when only 28% consumers were reconsidering such expenditures (see Figure 1). By the third quarter of 2025, Gartner predicts 60% of consumers will have elected to delay a major purchase. And by the end of the year, Gartner predicts 60% of consumers will buy on secondhand and peer-to-peer marketplaces.
2025 CMO Spend Survey Reveals Marketing Budgets Have Flatlined at 7.7% of Overall Company Revenue
CMOs report that their marketing budgets for 2025 remain flat at 7.7% of overall company revenue, according to a survey by Gartner, Inc. This is consistent with last year when marketing budgets represented 7.7% of overall company revenue
