Top News
Reaching Latinx Consumers: Insights on Ad Engagement & Personalization
In fact, Latinx consumers are very receptive to ads that reflect their interest and behaviors. More than two-thirds (67%) agree digital technology makes it easier to find products and services that are the right fit for them. Even more telling, 46% say they like it when ads show offers or discounts based on their online activity. When done right, personalization can change the narrative from invasive to helpful.
Canela Media Included in the 2025 Inc. 5000 List of America’s Fastest-Growing Private Companies
Canela Media, a leading technology and innovation multicultural media company, announced that for the second year in a row, has been included on the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list provides a data-driven snapshot of the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Past honorees include companies such as Microsoft, Meta, Chobani, Under Armour, Timberland, Oracle, and Patagonia.
The State of GenAI Adoption 2025
Ultimately, when it comes to AI, the tech is the easy part. Leadership and change management are the hard bits. Navigating these tidal waves of AI requires strong leadership and a focused approach to change management to foster a culture of experimentation, manage risk, and redefine the agency’s value proposition for the AI era.
Unpacking Florida’s Immigration Trends
As demographers —that is, people who count people— we’ve noticed that this conversation has proceeded largely without the benefit of a clear description of Florida’s immigrant population.
Inclusion as Strategy: How Organizational Inclusion Drives Business Growth
In today’s increasingly complex market landscape, traditional DEI (Diversity, Equity, Inclusion) is going through an enormous transformation. While well-intentioned, many of these efforts remain siloed within HR or compliance, disconnected from business outcomes and vulnerable to shifting political and regulatory headwinds. By Santiago Solutions Group
Automotive “Share Of Ear”: Across Auto Brands, AM/FM Radio Represents 56% Of All In-Car Tuning And A Whopping 85% Share Of In-Car Ad-Supported Audio
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Over the last eleven years, Edison Research has surveyed 4,000 Americans annually to measure daily reach and time spent for all forms of audio.
AI and the future of multicultural market segmentation
Are AI tools inclusive? We're halfway through 2025 and one thing is undeniable: AI is no longer on the horizon, it is in the room. For the market research industry, this has come faster than most expected. What felt like an existential threat just a year ago is now transforming how researchers approach everything from segmentation to recruitment to data analysis. By Mario X. Carrasco
More Than a Pun: How the “Gene/Jean” Platform Could Tap Gen Z’s Self-Identity
Beyond the noise and debate, the conversation that matters is about bold, memorable creative that sells. At its core, marketing is about connecting products to people in ways that resonate deeply and drive business results. The “Gene/Jean” concept holds real potential — not just as a clever pun, but as an invitation for consumers to share their unique genes and jeans, expressing pride in their heritage, identity, and style. Fully realized, this kind of inclusive platform could genuinely celebrate diversity. By Gabriela ‘Gaby’ Alcantara-Diaz, founder and President, Semilla Multicultural
The Chief Marketing Officer is quietly being replaced.
The Chief Marketing Officer is quietly being replaced. Not by a person but by a mindset. By Lauren Stiebing - Founder & CEO at LS International | Helping FMCG Companies Hire Elite CEOs, CCOs and CMOs
