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For decades, Hispanic grocers and Hispanic products in mass market grocers have been dominated by food which comes either directly from Latin America or U.S. based companies that try to emulate those of Latin America, like cheeses, spices, and canned goods.

Reaching ad-free streaming viewers is the latest challenge for marketers with carefully crafted television campaigns.

A shift toward online news consumption, combined with greater political polarization, has altered the media landscape.

Entravision Communications Corporation announced that the Shoboy Show hosted by Edgar “Shoboy” Sotelo is now also being syndicated in San Diego, CA on XRST-FM and in Houston, TX on KLOL-FM.

The funnel as a marketing concept celebrated its 100th birthday some time ago. The magnificently named St. Elmo Lewis came up with the acronym AIDA in 1898. He argued that you need different sorts of advertising to capture Attention, stimulate Interest, stoke the flames of Desire, and finally nudge your audience into Action.

The first-ever global census of the marketing and advertising industry has now gone live, designed to assess the scale of the diversity challenge facing the profession.

Coca-Cola North America announced plans to nearly double its spending with minority-owned media companies over the next three years.

Latinx consumer expert Dr. Ines Poza says if you work in any kind of consumer insight industry, the term “acculturation” is worse than useless – it can waste time and money. Here are her top 5 reasons why.  By  Dr. Ines Poza / Poza Consulting

As media channels grow more complex, companies can open a view into the data as a first step to owning their marketing destiny.

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