Top News

Six-in-ten Americans say they are very familiar with their origins. Black and Hispanic adults feel more connected to roots than White adults

The opportunity for brands is to identify and attract potential shoppers by diverting spend away from competitive brands. Targeting based on real-world purchase behaviours can deliver a measurable improvement in advertising performance.

Last year, the average US adult spent more time per day with most media formats and devices, including TV. Although adults will spend nearly as much time with media this year, their TV viewing time will drop below pre-pandemic levels.

Agencies tend to rely heavily on referrals for new business. And new business consultants often caution against using referrals as the agency’s sole source of new business. Despite appearances, it’s not just out of self-interest.  By Mark Duval / The Duval Partnership

Smartphone ownership and home broadband adoption are up slightly since 2019. And 30% of Americans say they at least sometimes experience problems connecting to internet at home

Major brands are holding themselves accountable and setting the expectations for their agency partners to model similar DEI values

Promotions have always been an important sales driver for consumer-packaged-goods (CPG) companies.

Data-based insights help TV networks make strategic decisions around promo loads, promo saturation, and use of sister networks.

A dizzying array of changes in consumer behavior will touch nearly every industry as the reopening period progresses, vaccination rates rise, more schools and businesses open, and people start to emerge from their homes and re-enter the larger world. Changes to work and school patterns, and the reemergence of dining out and other experiential spending, will affect how consumers reprioritize their spending in the coming months and beyond.

Advertising, PR, creative, digital, and full-service agencies have played a crucial role in the marketer’s toolkit for decades. But the landscape is changing. More than ever, overlap exists between agencies and consultancies, in-house and external agencies, and the roles of humans and automation. ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.