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AD INDUSTRY: LET’S NOT FORGET ABOUT SUPPORTING HISPANIC SUPPLIERS

The current industry conversation around investment inequalities in the media and creative supply chain has been extensive, and rightly so.  For example, there has been tremendous interest in supporting Black-owned businesses and Asian-owned businesses have also garnered interest and support.  By Bill Duggan /  Group EVP, ANA

First-Generation College Graduates Lag Behind Their Peers on Key Economic Outcomes [REPORT]

Even as the cost of college continues to rise, with student debt levels climbing along with it, the long-term financial benefits of a four-year college degree remain indisputable. Adults who have attained at least a bachelor’s degree have better economic outcomes, on average, than adults who have not completed college. They tend to earn more and accumulate more wealth.

SBS ENTERTAINMENT & LAMUSICA announce return of CALIBASH

SBS Entertainment and LaMusica announced the return of CALIBASH – the crown jewel of live Latin music – at the iconic Staples Arena in Los Angeles, California.

What will the media world look like in 2030? Part 1: Digital ads, shopping, and banks [PODCAST]

On today’s episode, we discuss what the world will look like in 2030. Who will be the digital ad giants, how much shopping will we do online, will bank branches disappear, and more. Tune in to the discussion with eMarketer vice president of forecasting Monica Peart, senior director of forecasting Shelleen Shum, and directors of forecasting at Insider Intelligence Cindy Liu and Oscar Orozco.

CTV Advertising Guide: Powering Growth Through Change

Few areas of the media landscape have been in focus over the past year as streaming video content has. With a growing wealth of platform and program choice, the options for consumers continue to expand and diversify.

How Investment Is Changing Sports

Professional sports have attracted a significant amount of investment capital over the past five years. More than half of the deals have been acquisitions of teams, leagues, or media partnerships; the rest have focused on related aspects of the sports ecosystem, such as online betting, fitness hardware and software, and technology that supports digitally enhanced fan experiences.

Publicis Groupe Reports Gains In Diversifying Its U.S. Workforce – – – Grade D+

According to MediaPost, Publicis Groupe has diversified its US workforce by 5.5%.

Marketing to Upwardly Mobile Hispanics: Culture Still Matters [PODCAST]

Miami is quickly becoming the next Silicon Valley. Fueled by the tech explosion permeating South America and corporate America’s waning interest in settling out west, Miami has become a bustling hub for upwardly mobile Hispanics.  Gabriela Alcantara-Diaz, Founder and President of Semilla Multicultural, joins us on The New Mainstream podcast to discuss the importance of understanding upwardly mobile Hispanic American culture and how it’s impacting niche markets.

10 Steps to Prepare for a Social Media Crisis

A social media crisis is a frightening prospect. So much so, that many organizations avoid thinking about it, have only rough plans in place, and only learn how to deal with one when they actually face a p

Workaround the Nondisclosure — How to Still Get Press Coverage Through B2B PR

One of the stickiest areas of B2B PR, for many of the B2B brands we work with, is how to show what they’ve accomplished for their clients without sharing the clients’ names.

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