Top News
Black and Hispanic Americans See Their Origins as Central to Who They Are, Less So for White Adults [REPORT]
Six-in-ten Americans say they are very familiar with their origins. Black and Hispanic adults feel more connected to roots than White adults
Media KPIs That Matter [REPORT]
Media KPIs have been identified by the ANA Media Leadership Growth Council as one of its areas of initial interest due to the direct connection between KPIs and business results.
When Black is LOUDER than Brown ……… Part 4
In our 4th Update on then theme “When Black is LOUDER than Brown, we find that certain mainstream multinational agencies and buying services have created special PROJECTS to direct dollars towards Black Owned media companies. The count is Dentsu, IPG and now GroupM. Black activist have either done a good job shaming these companies and their clients to at least concede some effort or just to put forth Shut UP efforts. By Gene Bryan / HispanicAd.
Shifting the Conversation from Advertising to Marketing
Brands have to show they want to truly connect with people rather than just reach them
Brands for Humans Is a Movement with Purpose
Dizzying changes in customer behavior are pushing brands beyond B2C or B2B, but what is B4H?
The Latin Recording Academy announces new leadership
The Board of Trustees of The Latin Recording Academy® has appointed Manuel Abud as CEO of the organization effective August 1, further solidifying its future through the execution of its 10-year strategic plan.
Picture This: Leveraging Personalization for Better Visual Content Merchandising
The streaming wars were underway well before the arrival of COVID-19, but the global health crisis dramatically accelerated video streaming adoption and has forever altered our media diets. Once the domain of a handful of high-profile startups, the streaming market is now rife with hundreds of services to choose from, and the content they offer has become a staple part of our video viewing habits.
Diversity & Inclusion in Starring Role Right Before Network Upfront
A majority of TV shows are not relevant to diverse segments of consumers and are, in fact, mostly inclusive and considerate of White, Non-Hispanic viewers, according to a new study by the Cultural Insights Impact Measure (CIIM™) from the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and partner company CIIMatters. The AIMM study coincides with television’s annual upfront marketplace.
iHeartMedia to launch Hispanic focused Podcast Network ‘My Cultura’
In partnership with Enrique Santos, iHeartMedia’s top-rated on-air personality and President and Chief Creative Officer of iHeartLatino, My Cultura will offer creators a platform to share stories and perspectives relevant to Latinx listeners and all audiences.
WINNERS annonuced
