Top News
The Multicultural dilema
I asked ChatGPT 4.0 to define Culture and here is what the A.I. Gods say about culture: Culture refers to the shared beliefs, values, customs, behaviors, and artifacts that a group of people use to interpret their world and interact with others. It encompasses language, traditions, social norms, art, music, food, and rituals, shaping how individuals identify themselves and relate to their community. Culture influences people’s worldview, communication, and behavior, often passed down through generations. By Xavier Mantilla
Why Joining the Pro-Voting Movement is Good for Your Business
Voter turnout in the 2018 midterm elections was the highest of any midterm election in the last century. One of the contributing factors? Vast numbers of companies encouraged both their employees and consumers to show up and vote. Fast-forward to the strange times we are living in, and a much larger election: how is your company or agency approaching the topic of voting when it comes to your employees and/or consumers?
Monica Albuquerque named SVP of Content & Development at Telemundo Enterprizes
Telemundo Enterprises announced the appointment of Monica Albuquerque as Senior Vice President, Content and Development for Telemundo Studios. In this newly created role, Albuquerque will be responsible for overseeing the development of content for all linear and streaming platforms reporting directly to Javier Pons, Executive Vice President at Telemundo Studios.
the year of impact 2025 MEDIA TRENDS [REPORT]
Media is increasingly driven by sophisticated algorithms, becoming 100% addressable, 100% shoppable, and 100% accountable. For 15 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the 2025 edition to prepare for the many opportunities to drive impact in the algorithmic era.
2024 Work Relationship Index Expectations of work have changed [REPORT]
The modern workforce is made up of billions of people, each of whom has a specialized and unique relationship with work. But work is not really working right now. While leaders and employees’ expectations for work have continued to change, work itself has not. Over the past year, the world’s workspaces, company culture, tools, and leadership styles have not yet evolved to keep pace with workers’ newfound needs. This year’s HP Work Relationship Index (WRI) uncovers that to improve the world’s relationship with work, our attention should be on the worker – a worker who wants to be treated as an individual, rather than simply as part of a collective workforce. Put simply: To improve society’s relationship with work, the future of work needs a fundamental shift. This was a presentation at the 2024 Association of National Advertisers Master's in Marketing Conference
Streaming and Live Sports, a Marriage Made in Advertiser Heaven
An overhead camera captures athletes competing in heat 2 of the Men's 110m Hurdles Semi-Final at the Olympic Games at Stade de France on August 7, 2024 in Paris, France. NBCUniversal streamed 23.5 billion minutes of Olympics coverage, which attracted 30.6 million viewers across its platforms — an 82 percent increase from the Tokyo Games, according to Emarketer. Streaming coverage of live sports is becoming a major opportunity for advertisers.
52% of Senior Marketing Leaders Can Prove Marketing’s Value and Receive Credit For Its Contribution to Business Outcomes
Only 52% of CMOs and other senior marketing leaders said they were successful in proving the value of marketing and receiving credit for helping meet enterprise objectives, according to a survey by Gartner, Inc.
Latino Voter Enthusiasm Peaks as Independent Support Shifts and Gender Divide Widens in 2024 Presidential Race
Entravision, AltaMed, and BSP Research have released the Week 6 results of the 2024 National Latino Voter Tracking Poll, showing significant shifts in Latino voter engagement, campaign outreach efforts, and critical issues leading up to Election Day. Latino voter enthusiasm has reached its highest level since the poll began, and new insights reveal a growing gender divide in candidate preferences.
PR Veteran ROBERT ALANIZ honored with 2025 Juntos award for Community Service
Robert Alaniz, CEO and Chief Media Strategist at Milagros Media Strategies, received the esteemed JUNTOS Award for community service from Northgate González Market, a leading Hispanic-owned grocery chain in Southern California. Alaniz was one of twelve honorees recognized during a private ceremony at the company's corporate headquarters.
#NoSabo Kids: A Latino Gen Z Movement 200 Years in the Making
In recent years, a curious trend has gained momentum among Hispanic gen Zers: the #NoSabo Kid movement. It has manifested primarily on social media platforms, namely TikTok and Instagram — and it has gained the attention of mainstream news outlets nationwide. The movement speaks to young Latinos' individual and collective identities, both cultural and generational, and the central role the Spanish language plays in their feelings of self-esteem and their quest for self-actualization. More importantly, it reflects their commitment to staying connected to Latino culture even though, simultaneously, they are often made to feel lesser-than as many in our own communities criticize them for any fumbles made when speaking Spanish. Let's unpack this phenomenon.
