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So, what does work with this first multicultural majority generation? A recent study by the Hispanic Marketing Council (HMC) found that price point alone is not enough with 92 percent of Gen Zers and their parents, who agreed that one or more things matter more than price. Brand trust and style were most important to young Gen Zers.  By: Nancy Tellet, Research Chair, Hispanic Marketing Council

The Kiwanis Club of Little Havana announced the loss of its longtime Director of Business Development & Marketing, the beloved Teresa Callava, who passed away peacefully surrounded by family on April 7, 2021, at the age of 64, after a long and hard-fought battle with cancer.

Black and Hispanic workers remain underrepresented in the science, technology, engineering and math (STEM) workforce compared with their share of all workers, including in computing jobs, which have seen considerable growth in recent years.

Hispanic consumers are gaining more confidence in the nation’s economic outlook and their own finances as COVID-19 vaccines become widely available and government support helps hard-hit households recover from the devastating pandemic.

New data from USAFacts paints a portrait of who is getting vaccinated for COVID-19 in the US — a portrait that’s uneven, varying by state, age, sex, and race. This is just some of the data available in the new Vaccine Tracker, part of the expanded COVID-19 Data Hub at USAFacts.org.

HRN Media Network has inked a deal for their afternoon network talent Erazno Y LA Chokolata with two top 10 market stations, powerhouse WLEY-FM, Chicago and KMVK, Dallas.

MMA Global published the findings of research that assessed the maturity of consumer data in organizations.

A few years ago, the concept of autonomous vehicles captivated consumers. While the technology has progressed tremendously, most self-driving experiences are still limited to driver assistance, partial automation, or conditional automation. Innovation develops over time.

LIONS has announced that Cannes Lions 2021 will be fully digital, running as Cannes Lions Live, from 21-25 June. The event in Cannes, France, will not take place this year.

To create awareness during April, National Child Abuse Prevention Month, Amigos For Kids, a nonprofit organization dedicated to preventing child abuse and neglect by strengthening families and educating communities, is launching a new nationwide campaign titled “Victims.” The goal of the campaign is to help raise awareness of the impact child abuse and neglect can have on children and their communities.