Top News
Public Transportation Commuters concentrated in Large Metro Areas [REPORT]
The report describes the distribution of public transportation commuters across different transit modes and summarizes key geographic, demographic and historical trends. About 5% of all U.S. workers in 2019 commuted by public transportation.
Nielsen Annual Marketing Report: Era of Adaptation [REPORT]
No one was prepared for what the world has experienced over the past year. For businesses, the need for agility was clear, but uncertainty and disruption left most ill-equipped to know how and where to make adjustments.
Keep Brainstorming—Your Best Ideas Are Still to Come
The common (and mistaken) belief that we generate our best ideas early can actually squash creativity.
Majority of U.S. Marketers Wanted to Resign During the Pandemic Due to Pressure
Sitecore revealed that nearly three in five (59%) of U.S. marketers wanted to quit their jobs at least once in the past year, and 79% found the pandemic to be the most challenging time in the history of their careers.
The rise of brand activism….. Is it impactful? [INFOGRAPH]
Toymaker Hasbro has joined the long list of brands like PepsiCo, P&G, and J&J who have made changes to their logos, product names, or mascots over the past year to address various social issues like racism and gender identity. This report delves into people’s opinions about these brand actions and the impact on buying attitudes. Businesses can leverage this data in their decision-making.
Executives Split Over Timeline of Return to Normal
Fewer executives see near-term return to normal as COVID-19 vaccination strategies take time to ramp up.
Hemisphere Media Group announces acquisition of Pantaya
Hemisphere Media Group, Inc. announced that it has acquired the remaining 75% stake of Pantaya, the leading U.S. Hispanic Subscription Video-on-Demand Service from its joint venture partner, global content leader, Lionsgate. As a result of the transaction, Hemisphere now owns 100% of Pantaya, up from its previous 25% minority stake.
Combate Americas and Univision sign new partnership
Combate Americas, LLC and Univision Communications Inc. announced a new, five-year media rights deal for Hispanic Mixed Martial Arts (MMA) sports franchise.
Expanding the Latino voice in the boardroom
Latinos make up only 3% of board seats while comprising 18.5% of the U.S. population, according to Latino Representation on Fortune 1000 Boards, 2020 edition.
Smartphone Owners highly concerned about Marketers’ use of their Data
This new survey found that there is heightened concern among smartphone owners for whom there is no one-size-fits-all approach when it comes to navigating the use of their data by app developers and content providers.
