Top News
Will the Shift to Digital Make Qualitative Research More Inclusive? [INSIGHTS & PODCAST]
While Latinos over-index on using certain technologies, such as smartphones and social media, broad adoption of video conferencing apps and other online platforms being used to accommodate the shift from in-person to online qualitative research is not as prevalent.
College Board and NBCUniversal Telemundo Enterprises help Students reach Their College Dreams
The College Board and NBCUniversal Telemundo Enterprises announced last week on Telemundo’s Hoy Día the scholarship recipients of the College Board and Telemundo Academy Triunfadores campaign that guides Spanish-speaking families through the college planning process.
GroupM’s Intelligent Insights reforcasts 2021
Small business growth is driving much of the advertising growth – and skewing towards digital media (Facebook and Google in particular). Additional economic growth driven by stimulus payments and a whiff of general market inflation supports the revisions to the US numbers.
ANA launches In-House Awards Program Competition
The ANA announced it is launching a new awards program honoring in-house marketing teams to recognize and celebrate the impact their work has on their companies and brands.
All 30 MLB Teams Playing on Opening Day – 15 Games on One Day
“During the late 19th and 20th centuries, baseball was the most widely played sport in the United States, earning the title ‘America’s pastime’… The story of baseball and the story of our nation are intertwined.”
Liu rejoins ALMA as Executive Creative Director
ALMA headquartered in Miami, announces it has hired Christian Liu as its newest Executive Creative Director. Liu, who was previously serving as a Creative Director at mcgarrybowen in Chicago, is returning to alma for a second time, after joining the agency at the start of his career in 2005.
Estrella Media launches TV Station in San Francisco Bay Area
Estrella Media announced that it is launching EstrellaTV in the San Francisco Bay Area on full power television station KEMO TV, channel 50.
Why Marketing Emails Don’t Generate Agency New Business
Do you know the difference between a marketing email and a new business email? Or when you should use one versus the other? If you aren’t certain, you’re not the only one! by Mark Duval / The Duval Partnership
The Growing Diversity of Black America [REPORT]
The Black population of the United States is diverse. Its members have varied histories in the nation – many are descendants of enslaved people, while others are recently arrived immigrants.
Pay (for) Attention
Forgive me but today I’m going to start by reverting to examples from my past life in agencies. Remember paying a premium to be on a right-hand page within a magazine? Or to be first in the first break in the heavily promoted new TV drama? Or to be the last ad shown before the movie starts in the cinema? By Brian Jacobs / The COG
