Top News
Estrella Media launches TV Station in San Francisco Bay Area
Estrella Media announced that it is launching EstrellaTV in the San Francisco Bay Area on full power television station KEMO TV, channel 50.
Why Marketing Emails Don’t Generate Agency New Business
Do you know the difference between a marketing email and a new business email? Or when you should use one versus the other? If you aren’t certain, you’re not the only one! by Mark Duval / The Duval Partnership
The Growing Diversity of Black America [REPORT]
The Black population of the United States is diverse. Its members have varied histories in the nation – many are descendants of enslaved people, while others are recently arrived immigrants.
Pay (for) Attention
Forgive me but today I’m going to start by reverting to examples from my past life in agencies. Remember paying a premium to be on a right-hand page within a magazine? Or to be first in the first break in the heavily promoted new TV drama? Or to be the last ad shown before the movie starts in the cinema? By Brian Jacobs / The COG
For CMOs, The Path For Growth Is Towards The Multicultural Youth
If you ask a CMO, “Who is your target consumer?” there’s a high probability the answer will be “Millennials or Gen-Zers.” By Isaac Mizrahi – Co-President of ALMA Agency
This is why I became the President for Círculo Creativo
What else can you do when you’ve been working from home for a year with 2 kids under 13 doing online classes, a toddler, a pandemic puppy and you’re about to publish a kids’ book? Take on the Círculo Creativo. By Flor Leibaschoff – Director – Brand Creative – LERMA
The Nielsen Total Audience Report: Advertising Across Today’s Media [REPORT]
In this edition of the Nielsen Total Audience Report: Advertising Across Today’s Media, we cast a new eye on advertising. We asked consumers: Where are you spending your time and how are you spending your money?
As Consumer Optimism Rises, So Will Brand Engagement
Many U.S. consumers began expressing an eagerness to start spending again late last year, and now it seems as though brands and advertisers are starting to catch up.
Not Content with the Status QuoCompanies Face a New Era of Scrutiny on Political Activity
Companies are facing ever-greater scrutiny of their political activities, with some of America’s biggest businesses still grappling with a response to January’s Capitol riot. As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity.
