Top News
Entravision Names Juan Navarro Chief Revenue Officer
Juan Navarro has been named Chief Revenue Officer of Entravision Communications, stepping up from his previous role as Executive Vice President of Local Sales.
New (and Old) Tips on Pitching
It’s an odd marketplace for agency services right now. The marketing services industry that was hit so very hard by the pandemic came roaring back to life with record hiring and wild staffing shortages. Clients are still often working remotely and disruptions to routines (children and teachers getting COVID, work from home, etc.) continue. And now the economy is in a truly odd place with fears of a recession and inflation and yet full employment. Businesses need to move forward, and agencies can’t afford to shelve new business efforts. Business development is every bit as important as it ever was.
Circulo Creativo: Join us in celebrating 25 years of creative excellence in the Hispanic market by submitting iconic ads that made a lasting impact.
Circulo Creativo: Join us in celebrating 25 years of creative excellence in the Hispanic market by submitting iconic ads that made a lasting impact.
2024 Deloitte Holiday Retail [REPORT]
There’s a notable shift toward experiences this season. Our ConsumerSignals data has shown over the last year and a half that consumers surveyed are favoring experiences over goods. The trend is coming through with holiday shoppers as well, as spending on experiences is expected to increase 16% this year.
Steady Sales Growth Expected for 2024 Holiday Season
The National Retail Federation forecast that winter holiday spending is expected to grow between 2.5% and 3.5% over 2023. That equates to between $979.5 billion and $989 billion in total holiday spending in November and December, compared with $955.6 billion during the same timeframe last year.
Global Experiential Marketing to Finally Outpace Pre-Pandemic Spending in 2024, Rising 10.5% to Reach $128.35 Billion, Compared with $121.87 Billion in 2019
Global experiential marketing, including both the consumer (B2C) and business-to-business (B2B) sectors, grew 9.7% in 2023 to $116.14 billion, and while this performance left the industry below the pre-pandemic spending level of $121.87 billion in 2019, experiential marketing will surpass pre-COVID spending this year. Global experiential marketing spending is expected to grow 10.5% in 2024 to $128.35 billion, according to new research from PQ Media.
Humberto Maldonado and Matias Candia Calienta Bancas “Mysterious Apple Watch Time Traveler”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
Insights into How Pharma Advertising Influences Patient Behavior and Health Outcomes [REPORT]
MAGNA announced a new study in partnership with DeepIntent, the health advertising platform, that explores the impact of pharmaceutical advertising beyond its traditional role of promoting medications. The MAGNA Media Trials study – “Beyond the Prescription” – reveals how pharma ads influence patient behavior, improve health management, and offer untapped opportunities for brands.
Among Hispanic Adults, Radio Is The Most Trusted Media
In these final weeks leading up to Election Day, research from Katz Radio Group offers another powerful reason for candidates to be using radio to reach all-important Hispanic voters.
How Do Marketers Fix Broken Agency-Client Relations?
Stephanie McCarty, chief marketing and communications officer at Taylor Morrison, shares her frustrations with ad agencies and possible remedies to improve the situation.
