Top News
The Simple Guide to Radio’s Role in Full-Funnel Marketing [REPORT]
In today’s competitive media landscape, radio is often seen as a powerful tool for building awareness. However, it’s so much more than that. Radio can play a critical role at every stage of the marketing funnel, helping advertisers reach their goals whether they’re building brand awareness, driving conversions, or fostering customer loyalty.
Are Companies Squandering $3.5 Trillion in Brand Value?
For the past several years marketers have been urged to prioritize branding and send a strong and consistent message to their audiences about their company's values. Nonetheless, performance marketing continues to dominate consumer engagement — and take up the bulk of marketing budgets. But the imbalance between these two strategies is costing brands dearly. According to Interbrand's 2024 "Best Global Brands" report, released in August 2024, brands left an estimated $3.5 trillion in brand value on the table since Interbrand began the study 25 years ago, equating to $200 billion in unrealized revenue in the preceding 12 months alone.
Lack of Brand Building is Costing Your Company Millions in Value [VIDEO]
Nike's announcement that it is pivoting to higher brand marketing investments in light of a sluggish earnings report may serve as a bellwether for where marketing is trending. After all, research has shown that brands are losing an estimated $3.5 trillion in value each year, simply by underestimating the power of brand marketing. One obstacle for marketers in making this change is C-suite skepticism about brand marketing being a worthy investment. Luckily for you, Matthew Schwartz is here with a POV aimed at helping you and your team change their minds.
The Latin American Growth Mindset: Why Aspirations Fuel Consumer Spending
If there’s one thing that sets Latin American consumers apart, it’s their unwavering optimism. Despite economic fluctuations, political shifts, and external uncertainties, a mindset of resilience and ambition drives consumer behavior across the region. This isn’t just about spending—it’s about investing in a better future, leveling up, and embracing opportunities. By Sylvia Vidal - Consumer Insights & Strategy Consultant | Latin America Market Expert | Multicultural Marketing Leader
SPORTS ADVERTISERS AND TV STREAMING PLATFORMS can win big with IN-GAME ADS
Sports fans remember the most thrilling highlights of a game — moments that last a lifetime. Building on this emotional resonance, MAGNA Media Trials and Transmit, a market-leading technology platform offering advanced TV advertising solutions, have collaborated to explore how brands can deliver unforgettable advertising experiences alongside TV streaming live sports content.
The LA Fires: How multiplatform local media became a lifeline
Extreme weather events, such as the devastating fires in Los Angeles in January 2025, are becoming an increasingly frequent part of daily life, as explored in Nielsen’s recent climate change report. These events not only disrupt communities, but also highlight the critical role of trusted local media. Los Angeles’ local television stations, their digital platforms, and local radio stations kept locals informed on Jan. 8, 2025, when fires spread quickly through several neighborhoods across the city—demonstrating the importance of multiplatform audience strategies to meet urgent information needs.
How to Cut the Marketing Jargon and Communicate Like a Person [VIDEO]
Do you ever think about how ridiculous someone sounds when they're leaning a bit too heavily on jargon? Well, you're not alone. In fact, Matthew Schwartz believes it's time to banish nonsense phrases and silly metaphors and return to a world where professionals speak like they're — well — a person. In this POV, he shares a few tips for how to make that happen.
Círculo Creativo of the US Hispanic Market Launches Hall of Fame to Honor Industry Trailblazers
Círculo Creativo of the US Hispanic Market proudly announces the creation of its Hall of Fame, a prestigious new initiative designed to recognize and celebrate individuals and organizations that have significantly shaped the landscape of creativity and innovation within the Hispanic advertising and marketing industry. The Hall of Fame’s inaugural class includes an admired group of leaders whose contributions have left an indelible mark on the industry.
The Fall of DEI in Corporate America: How Culture Can Take the Lead
As professionals in the Hispanic market industry, we believe it’s important to share our perspective on this critical issue and provide practical recommendations to clients and the industry as a whole. By Aldo Quevedo, CEO, BeautifulBeast
The Fallout of the Venezuelan Vote: A Community at a Crossroads
As a follow-up to my previous #DecodingLatinoVoter editorial, the current political landscape has placed Venezuelan U.S. citizens—many of whom helped elect Trump—at the center of an unfolding crisis impacting their communities. The same Venezuelan American diaspora that rallied behind Trump, drawn to his anti-socialist rhetoric, now faces the consequences of his shifting policies, particularly regarding immigration protections. By Gabriela ‘Gaby’ Alcantara-Diaz, Founder and President, Semilla Multicultural
