Top News
Trials & Spotify Reveal Key Strategies for Effective Podcast Advertising [REPORT]
In a world filled with distractions, podcast listeners continue to stand out for their unwavering passion and active engagement, which marketers can benefit from as well. MAGNA, the media investment and intelligence unit of IPG Mediabrands, in collaboration with Spotify released a study on preferences and how podcast listeners consume content. The study, titled “How to be in Podcasts,” offers a playbook on how brands can maximize their impact in the podcast realm.
Celebrate Latino Excellence: NFL’s “Por La Cultura” Campaign Launches Powerful New Spot!
The NFL released a powerful 60-second spot as part of its “Por La Cultura” campaign, which celebrates Latino players, coaches, and staff while celebrating Latino excellence and sharing authentic stories of the community.
Harnessing AI-Powered Synthetic Sample to Enhance Diversity in Market Research
Once seen as an industry resistant to change, market research has embraced transformative technologies in recent years, with AI leading in reshaping traditional methods. Yet, diversity in the data remains elusive, presenting both an opportunity and challenge for researchers. As the founder of ThinkNow, a company at the forefront of multicultural insights, I’ve witnessed firsthand how critical accurate representation is in understanding diverse consumer behavior. By Mario Carrasco - Co-Founder & Principal
Latino Voter Engagement on the Rise as Economic Concerns Dominate according to Week 3 of 2024 National Latino Tracking Poll
Entravision, alongside AltaMed Health Services and BSP Research, has released the third wave of findings from the 2024 National Latino Tracking Poll.
Norsan Media launches 3 Radio Stations in Orlando
Norsan Media has recently expanded by launching three new radio stations in Orlando, demonstrating its commitment to diversifying and enriching the local Hispanic media landscape.
PEPSICO to acquire Siete Foods
PepsiCo, Inc. announced that it has entered into a definitive agreement to acquire Garza Food Ventures LLC, dba Siete Foods ("Siete") for $1.2 billion.
𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗟𝗮𝘁𝗶𝗻𝗼 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗧𝗲𝗿𝗺𝘀
The search for a unifying Latino identity in America has evolved significantly. By Mercedes Sullivan - VP, HR Storefront
How do you feel when companies send you direct marketing materials in Spanish without checking if that’s your preferred language first?
Many companies are incorporating Spanish-language marketing into their strategies to better connect with Hispanic audiences. However, while this can foster a sense of inclusion, it can alienate certain groups if not done thoughtfully. A recent study conducted by Ingenium Research involving 158 Hispanic consumers across the U.S. reveals how Spanish-language marketing is perceived based on language dominance and age. These findings highlight the importance of understanding the diversity within the Hispanic market and language's impact on marketing efforts. By Maria Lucia Parra- I am a Bicultural Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives as “one size does not fit all”.
Exploring the Growing Influence of the Hispanic Market in the U.S. [REPORT]
The U.S. Hispanic market has evolved into one of the most significant and dynamic consumer segments for American businesses. With over 63.5 million Hispanics comprising 19.1% of the U.S. population, the demographic is both large and influential. Beyond sheer numbers, the unique cultural values, preferences, and trends within this group offer businesses immense growth potential. ThinkNow's "Hispanic Market Today" report explores how the Hispanic community is reshaping the demographic landscape and creating new opportunities for companies across industries.
TelevisaUnivision to release “Hispanic Communities: Powering a New American Economy” Series
WorkingNation and TelevisaUnivision to drive awareness of the systemic barriers faced by the country's Latino workforce, such as disparities in education, wage gaps, and discrimination.
