Top News
Diverse-Owned Data Delivers Programmatic Media Buying Results
Despite recent challenges to DE&I progress, the demand for inclusivity in digital media remains strong. Advertisers are waking up to the growing influence of underrepresented and marginalized groups and are looking to allocate portions of their digital media budgets to diverse-owned media platforms to better engage these groups. This approach has several benefits, like giving minority-owned businesses a seat at the table and ensuring that media dollars contribute to more equitable representation in advertising.
GALLEGOS United appoints Pedro Fragata as Executive Director to Lead Comcast Business Portfolio
GALLEGOS United announced the appointment of Pedro Fragata as Executive Director. In this newly created role, Fragata will oversee the entire Comcast business portfolio at the agency, including the Xfinity and NOW brands, and will be responsible for integrating GALLEGOS United's full-service offerings—encompassing advertising, digital, production, influencer, and activation services—to drive client satisfaction and elevate creative excellence.
¡LISTO! Baseball’s ‘COPA DE LA DIVERSIÓN’ comes to ESTRELLATV and the ESTRELLATV APP
Estrella MediaCo, in cooperation with Bally’s Interactive, and Minor League Baseball (MiLB), is bringing the professional AAA baseball series “Copa de la Diversión™" or "Fun Cup™" to the EstrellaTV app, the free Spanish language streaming app and EstrellaTV.
Gen Z’s Demand for Authenticity: Exclusive Data for Hispanic Heritage Month Features [REPORT] & [INFOGRAPHIC]
PACO Collective recently conducted an in-depth study titled "The Equity Tastemakers: Gen Z and the Future of Inclusive Marketing". This research delves into the nuanced perspectives of Gen Z across North America and Latin America, offering fresh insights into how brands can authentically connect with this pivotal generation.
Inclusion is the future for brand growth
Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and Inclusion (DEI) in the past year. Kantar’s research, and that of our partners, however, indicates brand inclusion and fairness inside and outside businesses are the keys to brand growth. There is a strategic imperative to put inclusion back at the core of their brands.
Changes to Population Distribution and Commuting Patterns Blur the Line Between Rural and Urban
For decades, American families have been moving farther away from city centers in search of lifestyle changes, more space and other amenities. Suburbs have increasingly become employment centers, enabling workers to move farther out, even into rural areas, and still have a reasonable commute.
Why Many Parents and Teens Think It’s Harder Being a Teen Today
There are big debates about how teenagers are faring these days. And technology’s impact is often at the center of these conversations.
Census Bureau to Open First Federal Statistical Research Data Center in Puerto Rico
The U.S. Census Bureau announced a ribbon cutting ceremony to celebrate completion of the new Puerto Rico Federal Statistical Research Data Center (PR FSRDC). The center will soon provide local researchers secure access to federal data for advanced statistical research and analysis.
Honorees of the The Center for Hispanic Marketing Communication Gala
The Center for Hispanic Marketing Communication (CHMC) announces that Tito Puente Jr. will be awarded the Tlamatini Award, Carlos Carrasco will be awarded the Circle of Excellence Award in Acting, Enrique Bermúdez will be awarded the Circle of Excellence Award in Communication and Cuevas-Diaz will be awarded the Circle of Excellence Award in Advocacy at their 20th Anniversary Gala.
MediaCo launches NYC HD2 Radio Stations – LA BUENA 97.1 HD2 AND LUNA 107.5 HD2
MediaCo Holding has launched two New York City HD2 radio stations – La Buena 97.1 HD2 and Luna 107.5 HD2. Both stations are available on HD2 and on MediaCo’s EstrellaTV app.
