Top News
78% of Hispanic Americans Prefer Streaming for Its Personalized and Diverse Content Options [REPORT]
LG Ad Solutions released a report titled “The Inclusive Screen: Hispanic Americans,” which highlights CTV as a key environment for advertisers to connect with Hispanic Audiences while prioritizing user experience.
SeeHer in Sports
This year’s Olympics was a pivotal moment in history with female athletes seizing the spotlight like never before. The Paris Games were the first to have gender parity, with equal numbers of women and men competing. However, parity doesn’t mean equality. Women still lag behind men in most areas of sports, including sponsorship deals, media exposure, pay and roles such as coaches, referees, commentators, and executive leadership.
Victoria partners with Mexican Singer-Songwriter Carin León for his Boca Chueca Tour
Victoria, considered Mexico’s oldest beer brand, has announced a new partnership with Mexican-born singer-songwriter Carin León as the Official Cerveza Sponsor of his highly anticipated Boca Chueca tour, which kicks off in the U.S. on August 29. In celebration of the partnership, Victoria has launched the Victoria Beer Summer 2024 Sweepstakes.
Women’s Equality Day: Celebrating Progress, Acknowledging Challenges, and Pushing Forward
Women’s Equality Day is upon us this week, a time to reflect on the progress made toward gender equality while also acknowledging the work that still needs to be done. Women’s Equality Day, celebrated on August 26, was first proclaimed by Congress in 1971, it was introduced by Representative of New York Bella Abzug, to commemorate the 1920 adoption of the 19th Amendment, which granted women the right to vote in the United States.
U.S. Latina GDP Report Finds Latinas Contribute $1.3 Trillion in GDP [REPORT]
New data from leading researchers indicates that female Hispanics in the U.S. have contributed $1.3 trillion in 2021 to the gross domestic product (GDP), representing over 50% growth in a decade. The U.S. Latina GDP Report, funded by Bank of America, is first of its kind research on the significant and rapidly growing economic contribution of the nation's Hispanic female population.
No Messi, No Problem: How Leagues Cup 2024 Thrived on Social Media Without the GOAT
This North American soccer post is not about the GOAT but rather his absence. It’s about how an analytics-based, strategy-first, fine organic content-focused social media project was able to exponentially grow all Leagues Cup platforms in the last 30 days, despite facing the biggest challenge a brand-new sports property can encounter — missing its franchise star. And we’re talking about one of the biggest superstars of all time. By Marcos Peres - Social Media, Digital Content, Livestream & Communications Consultant | Leagues Cup Social Media Project Leader
MTV and TelevisaUnivision expand partnership for 2024 “VMAs” LIVE
MTV and TelevisaUnivision will partner for a second consecutive year, together announcing a LIVE, hosted simulcast of the 2024 “VMAs” on Wednesday, September 11th at 8PM ET/PT on Univision, bringing a night dedicated to the year's biggest music videos to Spanish-speaking audiences across the country. An encore presentation of the awards show will air on UNIMÁS at 11:30PM ET/PT.
What the data says about immigrants in the U.S. [US Hispanic Markets HOTBED for 2022 immigrantion]
In 2022, more than 29 million immigrants – 63% of the nation’s foreign-born population – lived in just 20 major metropolitan areas. The largest populations were in the New York, Los Angeles and Miami metro areas. Most of the nation’s unauthorized immigrant population (60%) lived in these metro areas as well.
South American Immigrants in the United States
South American immigration to the United States has been on the rise, growing three times as fast as overall U.S. immigration from 2000 to 2022, although the nearly 4 million South Americans comprised just 9 percent of all 46.2 million U.S.-based immigrants as of 2022. South Americans first began immigrating to the United States during the Cold War era, when countries such as Argentina, Chile, and Colombia experienced political upheaval, armed conflict, and economic instability. Since then, immigration from the region has continued to be driven by a mix of political, social, and economic crises, exemplified by a massive exodus of Venezuelans since conditions in their country began deteriorating in 2015.
