Top News
The Power of Culture in Latinx Media and Music Consumption
According to Horowitz Research’s FOCUS Latinx: Social, Cultural & Political Shifts study, culture is at the core of Latinx consumers’ media and music habits. As a Latina, I see this firsthand in the way I engage with content—it’s not just entertainment; it’s a reflection of my identity. By Adriana Waterston
How Is the Creative Muse Changing for Marketers?
Since time immemorial, ad creative has been fueled by gut instinct, conceiving and developing messaging that both the client and agency hope will resonate with their audiences and drive legitimate business results. However, these days, amid the law of diminishing attention spans and a furiously atomized media environment, consumers now expect the unexpected — a jolt, a pleasant surprise, an exclusive invite — to put them in engagement and/or purchasing mode. Marketers who master this balance between spontaneity and strategy are redefining the creative muse.
Marketers Innovation at the Speed of Success
An ancient Chinese proverb counsels its audience that "when the winds of change blow, some people build walls and others build windmills." Innovation thus necessitates the ability to recognize such changes in real time, the courage to eschew defensiveness in the face of them, and, indeed, the wisdom to discern the opportunities lying nascent in them, as well as the creative adaptability to capitalize on those opportunities.
The Gender Gap in Teen Experiences [REPORT]
American teens face a host of challenges these days – both inside and outside the classroom. A new Pew Research Center survey of U.S. teens ages 13 to 17 finds that, while there is some common ground, many of the problems and pressure points teens are dealing with differ significantly for boys and girls. In addition, many teens see imbalances in how boys and girls are experiencing school and how they’re performing academically.
Growth in Metro Areas Outpaced Nation
Population growth in U.S. metro areas as a whole was faster between 2023 and 2024 than in the previous year and outpaced that of the nation. Additionally, some metro areas that experienced population declines during the COVID-19 pandemic are now observing population gains, according to Vintage 2024 estimates of population totals and components of change released today by the U.S. Census Bureau.
THE LATIN RECORDING ACADEMY® ANNOUNCES NEW TRUSTEES
The Latin Recording Academy® announced new serving Board members for the next three years. The new Trustees include Gabriel Abaroa, Jr., Pedro Blanco, multi-Latin GRAMMY® winner Gustavo Borner, Rafael Fernández, Jr., Dr. Chelsey Green, Jorge Hernández-Toraño, and Latin GRAMMY winner Berta Rojas, who will assume the great responsibility of helping chart the course of the organization and ensure its continued success.
The Evolution of Soccer into Fútbol [REPORT]
With the MLS season having kicked off this past weekend, the U.S. soccer landscape is hotter than ever. Driven by a younger and more diverse fanbase, U.S. Hispanic fans are playing a pivotal role in the explosion of fútbol fandom that’s permeating throughout the U.S.. With the 30% Latino fanbase of MLS, the 60 million fans of the National Mexican team here in the U.S. and the growing Hispanic cohort gearing up to root for their home countries during the upcoming 2026 FIFA World Cup, the rise of the Hispanic population has been instrumental in driving soccer’s mass appeal.
Women Held 1 in 5 Radio GM Roles in 2024, MIW Study Finds
Mentoring and Inspiring Women in Radio‘s annual Gender Analysis Study reveals mixed results for female leadership in radio management. While there was marked growth in sales roles, Program Director positions remain a hurdle.
Nielsen Portable People Meter AM/FM Radio Audiences: Significant Growth in Drive Times, Weekends, and Younger Demographics; Format Shares Are Stable
Nielsen has released all January 2025 Nielsen Portable People Meter markets (except for West Palm Beach). There are significant increases in listening across demographics and time periods. This audience growth is due to Nielsen’s three-minute qualifier modernization which provides a significantly more comprehensive and realistic definition of AM/FM radio’s audience and their listening behavior.
Beyond the Legacy Agency Model: How to Chart the Right Course
Plenty has been said about the current client-agency dynamics. I know, you don't care that much, but those of us who have paid attention for so long know we are sick.
