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The Super Bowl used to bring the country into the same room. One Screen. One Stage. One performance we all saw together …..
In 2026, there are two halftime shows. One on the field, headlined by Bad Bunny. And one built as an alternative, an “All-American” counter broadcast organized by Turning Point USA and led by Kid Rock for viewers who would rather watch something else. The divide is visible before the game even begins. By David Morse - Market Researcher and Author.
Telemundo and Peacock Debut Super Bowl Spot Featuring Owen Wilson and Sofia Vergara, Showcasing the Emotion and Cultural Power of Experiencing the World Cup in Spanish
Telemundo and Peacock marked Super Bowl Sunday with a new talent-led spot featuring Owen Wilson and Sofía Vergara, airing right after Bad Bunny’s halftime performance, using one of the most culturally resonant moments of the year to position Telemundo as the destination for experiencing the FIFA World Cup 26™ in Spanish. The spot signals the start of the networks’ road to the World Cup, inviting audiences to experience the tournament through the emotion, culture, and expertise that define Spanish-language soccer coverage.
Explaining WHY the NFL decided to have Bad Bunny headline the Super Bowl Halftime Show [FABULOSO !!!!]
Just received these examples of people on Instagram explaining WHY the NFL decided to have Bad Bunny lead this years Super Bowl Halftime show. I hope there are many more, just the facts.
Bad Bunny and the Sound of a Changing America!
Bad Bunny Didn’t Just Win the Grammys — He Rewrote What America Sounds Like. By Luis Miguel Messianu
When Culture Is the Campaign: Why Duolingo’s Bad Bunny Moment Works
The strongest brand moments rarely start in a boardroom. They start by listening.
THIS ISN’T A HALFTIME SHOW. IT’S A GROWTH STRATEGY
The National Football League (NFL) putting a global Latino superstar on the biggest stage in America isn’t about vibes. It’s about growth, relevance, market share and good business. By David Chitel
Bad Bunny, When a Halftime Show Is More Than a Halftime Show. [REPORT]
Bad Bunny’s selection as the Super Bowl halftime performer raises practical questions for brands. Does his presence drive awareness and help sales? Does featuring an outspoken Latino performer during the nation’s largest sporting event, at a time when Latinos are at the center of immigration raids, inject politics into brand marketing? Can a joyful, dance-driven reggaeton performance help change the narrative and connect with the broader market? By Roy Eduardo Kokoyachuk
Telemundo and Peacock Tease Super Bowl Spot Featuring Owen Wilson on the Road to the FIFA World Cup 26
Telemundo and Peacock released a teaser for its upcoming Super Bowl spot, marking the next step in their road to the FIFA World Cup 26™ taking place this coming summer in the United States, Mexico and Canada.
Critical Thinking and Communications
One of the problems we face in the communications business is a lack of time. The unfortunate byproducts are poorly worded, misguided and often reactionary messages. Making matters worse, communications often reach large and easily impressionable audiences. By Michael Barry, MBA, CNP
The Hiring Problem in 2026 Isn’t Talent. It’s Decisions.
If hiring felt harder last year, it wasn’t your imagination. By Adrian von Dewall = Managing Partner | Executive Search | Boyden
