Top News
Why First-Party Data Is Critical for Personalization (and Why Syndicated Data Alone Won’t Cut It Anymore)
In the age of hyper-connected customers and rising expectations, personalization is no longer a nice-to-have—it’s a baseline requirement. Brands are expected to understand who their customers are, anticipate their needs, and deliver the right message at the right time, through the right channel. And to do that, the kind of data you use matters—a lot. By Monique De La Rosa - Translating complex data into actionable, experience-led solutions -- architecting Personalized Interactions with Storytelling ... where Data Talks & Strategy Speaks
Why Sacrificing Channel Expertise Can Lead to a Vicious Cycle of Diminished Performance – Cutting costs or cutting corners?
The conversation between CMOs and CFOs has become increasingly focused on cost efficiency. Faced with rising scrutiny on budgets, many CFOs are questioning the value of maintaining multiple specialized agencies and advocating for consolidation to reduce fees. For CMOs, this creates a dilemma: How can they justify the need for channel expertise when every dollar is being watched?
Earned Media Strategy in 2025: Tips, Trends & Tactics [INSIGHTS]
As public relations (PR) evolves at lightning speed, earned media remains a powerful way to build trust and reach new audiences. In fact, in the 2025 Comms Report, 30% of PR professionals say they’re relying more on earned media than last year. Smart brands are also rethinking their earned media strategy to stay ahead in a landscape shaped by artificial intelligence (AI), social proof and changing consumer behavior. Understanding the latest earned media trends and tactics can help you boost visibility and drive real results.
HMC Honors AT&T with the 2025 Marketer of The Year Award
The Hispanic Marketing Council (HMC) has honored AT&T with the prestigious 2025 HMC Marketer of the Year Award. This recognition places AT&T among an elite group of brands that have demonstrated a strong commitment to multicultural marketing and engagement. AVP, Corporate & Brand Advertising Lianne Sinclair will accept the award at HMC’s Annual Summit on April 8 in New York City.
Positive Perceptions emerges as key attribute for Driving Brand Performance on Social Platforms [REPORT]
MAGNA and Pinterest release illuminating new research that explores the links between ad environment attributes and brand outcomes on social platforms. This study centers users’ emotions as core data to inform media planning and drive brand alignment. The robust research project measures brand impact, unconscious neuro-metric response, and sales impact through marketing mix modeling (MMM) to provide comprehensive insights for advertisers, who are relentlessly focused on KPIs and adapting to the changing media landscape.
Marquez Brothers acquires YoGusto Brand
Marquez Brothers International, Inc. (MBI), a family-owned company dedicated to the production and distribution of authentic quality branded Hispanic foods, announced that it reached an agreement to acquire Hato Potero Farms- owner of YoGusto® brand, one of the leading drinkable yogurt brands in the Southeastern United States. This strategic move marks a significant milestone in MBI's mission to expand its product offerings and strengthen its presence in the US food market.
What is the Job of Financials and Metrics for Creative Agencies?
The world of finance seems to be elusive for many digital, marketing and creative agencies. This post will highlight some practical ways to understand financials and what the financials are meant to provide a creative agency owner.
From Performative to Performance: If You Cut “DEI” You Probably Weren’t Measuring ROI- What Now?
Could it be that if you cut "DEI" you probably weren’t investing in the right strategies, or you turned it into a compliance effort? Was DEI performative and not about performance? Here is my take and humble reflections, above the noise and fears of the moment. You can call it whatever, rebrand it, or kill it, but the market is the market, and the growth drivers are the growth drivers, and the power of culture as the new mainstream remain strong. By Lili Gil Valletta - Chief Executive Officer
How are your peers splitting their media budget between traditional and digital channels?
With the increasing prominence of social and retail media, how can advertisers strategically allocate resources between digital channels, optimized for bottom-funnel conversions, and traditional channels, like TV and radio, for building brand equity and awareness at the top of the funnel?
24 COMPANIES EARNED A SPOT ON HMC’S 2025 STRATEGIC EXCELLENCE AWARDS SHORT LIST
The Hispanic Marketing Council (HMC) announced the short list for the Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency.
