Top News
Michelle Vann named EVP of Multilingual Marketing Services at MotionPoint
MotionPoint hires Michelle Vann as Executive Vice President of Multilingual Marketing.
Hispanic Version of the EQJOY Emotional Intelligence Card Game Launches Today
EQJOY Co is excited to announce the official launch of the Hispanic version of the EQJOY card game. This innovative game helps children understand and manage their emotions, fostering emotional intelligence and enhancing social skills through engaging gameplay. Now, it has been carefully adapted to meet the cultural and linguistic needs of Hispanic children and their families.
A CMO Checklist for AI
No doubt by now you will have personally used ChatGPT or Microsoft's Co-Pilot (also powered by Open AI) and realized the power that it can bring to your team and organization. It is important to note that this technology did not appear overnight and was already on its third release when it came to market. New updates and alternatives are being launched on a weekly basis, with accelerated functionality and more precise applications to solve new problems. This pace of change is creating an entirely new paradigm.
AI and the Evolving Market Research Landscape [PODCAST]
In this episode of The New Mainstream podcast, Dan Comenduley, Senior Manager of Consumer Insights at UScellular, explores how AI can enhance consumer data collection while emphasizing the importance of preserving the human touch in research.
Hope on the Horizon: A New Era for DEI and Multicultural Marketing
Let’s seize this moment and continue pushing for the change that younger generations so clearly demand. By David Morse, president and CEO of New American Dimensions
Fueling growth through moments of customer delight
Delight has the power to elevate customer experience, as well as amplify loyalty and growth for businesses across sectors.
REPUBLICA HAVAS expands with New Appointments
Republica Havas announced the appointments of three executives to lead the agency's continued expansion into Havas' North American flagship in New York City. Karla Kruger has been named Managing Director, New York; Chanelle Church has been named Vice President, Social Impact & Partnerships and Keeva Blades, PhD, has been named Director of Strategy, both with Republica Havas Health.
The Religious Composition of the World’s Migrants [REPORT]
Migration has grown steadily in recent decades. Today, more than 280 million people, or 3.6% of the world’s population, are international migrants – meaning they live outside their country of birth. Bar chart showing globally, Christians are the largest migrant group
Pathways to Transparent Media: Why Aren’t Brands Using the Tools They’ve Said They Need?
The digital advertising industry and its infrastructure have come a long way since P&G's Marc Pritchard launched his famous and highly effective crusade to bring about a "cleaner and more transparent advertising ecosystem." And yet, many advertising campaigns today are still struggling with quality and transparency issues when it comes to the placement of their media buys.
PepsiCo Juntos Crecemos celebrates Year Three of Jefa-Owned Campaign, Launches National “Jefa Hour” Movement to Recognize the Economic and Cultural Contributions of Latina Entrepreneurs
Latina small business owners are the embodiment of the modern-day American dream, ambitious and entrepreneurial. In celebration of National Latina Day, today PepsiCo Juntos Crecemos (Together We Grow) launched year three of its signature Jefa-Owned (owned by a Latina boss) campaign to recognize the economic, cultural, and community contributions of Jefa-Owned businesses - particularly restaurants, bodegas and carnicerías (meat markets). The campaign aims to provide business-building resources, enhance business visibility, and build community for Latina entrepreneurs.
