Top News
Entre Mujeres LIVE! Wins its First Marketing & Communications Recognition at the 2024 Bravo Awards
Entre Mujeres LIVE! The Wellness Edition won the 2024 Healthcare & Nutrition Campaign of the Year honor during the Bravo Awards presented by the Hispanic Public Relations Association on November 21st in Miami.
Michelle Cobas joins MEL as Managing Director, Chief Growth Officer
MEL, a culture-forward creative collective, announced that Michelle Cobas has joined in the role of Managing Director, Chief Growth Officer.
Live Broadcast of Miss Universo on Telemundo Breaks Delivery Record
Telemundo ’s live coast-to-coast broadcast of the 73rd Miss Universe pageant set a new record for the network last Saturday, delivering 243 million engagements across television, digital, Peacock and social platforms and breaking its own record as Telemundo’s most engaging entertainment event ever, nearly doubling (+96%) the total engagement delivered by the 72nd edition in 2023.
The Challenges and Opportunities of Inclusive Marketing in a Polarized Context
How inclusive brands can mitigate risk and thrive by embracing their role, representation, and resonance
Marketing is dead. Advertising is deader. Long live growth hacking? Part 2
By Gonzalo López Martí - Creative Director
- As we discussed last week, many growth hacking schemes are based on some sort of referral incentive: reward existing users for reeling in friends and family.
Canela.TV celebrates the Holidays with ‘Fiestas En Familia’ and the Best of 2024
Canela Media celebrates the holidays with, ‘Fiestas En Familia.’ This celebration, available on the free streaming platform Canela.TV beginning in December, features a diverse selection of holiday movies, series, and specials for viewers of all ages. The offerings also include ‘El Espíritu de la Navidad,’ a selection of uplifting stories and faith-based content and Canela.TV’s ‘Best of the Year’, highlighting the platform’s most popular content across all categories in 2024.
Workplace Friendships Play a Critical Role in Employee Mental Health, Job Satisfaction
Fostering workplace friendship is critical to employees’ mental well-being and job satisfaction in today’s digitally driven work environment, according to a new study released by KPMG LLP (KPMG), the U.S. audit, tax and advisory firm.
ANA unveils winner son 2024 Multicultural Excellence Awards
The Association of National Advertisers (ANA) announced the recipients of its esteemed ANA Multicultural Excellence Awards, which featured 17 award categories, including the Best in Show honor.
Telemundo to produce adaptation of “VELVET”, set to debut in 2025
Telemundo announced it has acquired the adaptation rights to “Velvet,” the acclaimed Atresmedia’s Spanish drama that captivated audiences worldwide and became a global phenomenon. This modern adaptation is set to premiere in 2025 and will be the next major production to take place at Telemundo Center’s state-of-the-art facilities in Miami.
Overwhelming Consumer Support for Inclusive & Diversity Initiatives
More than 8 in 10 consumers are comfortable or neutral on inclusive marketing practices, according to a new study. In fact, more than half of consumers (56%) would support or strongly support a brand that creates ads representing all groups. In comparison, only 10% (all others were neutral) would not support a brand that creates inclusive advertising, according to a new report where more than 12,000 consumers were surveyed.
