Top News
Telemundo’s Spanish-language coverage of Paris 2024 wings GOLD – up 51% vs Tokyo
Telemundo presented the most Spanish-language coverage of an Olympics to date, including the first-ever broadcasts of the Opening and Closing Ceremonies on Telemundo. The network deployed its largest Olympic commentary team, with 40+ hosts, commentators, and in-country reporters, representing the different disciplines and countries relevant to Hispanic audiences.
The Importance of Broadening Horizons: Latino Moderators and Market Research in the U.S.
In the ever-evolving landscape of qualitative marketing research in the U.S., it is crucial to recognize the diversity within the Latino community. While Mexican Americans constitute the largest segment of the Latino population in the U.S. (61%), it is a misconception to believe that only moderators of Mexican descent can effectively conduct qualitative research within this demographic. This article explores why any qualified moderator from a Latin American country is fully capable of conducting insightful and impactful research and why marketers should broaden their focus beyond just the Mexican community. By Maria Lucia Parra
Transparency: A Marketer’s Advantage
The advertising industry is facing an ongoing transparency problem: Buyers too often don't have the visibility they need to make the best possible decisions on how to allocate their budgets. This can not only result in buyers overpaying for unintentional inventory, but it also can prevent publishers who have engaged, addressable audiences from realizing the full potential of their premium inventory.
La Pluma del Circulo – Pablo Buffagni – ”Selección de relatos de retrovisiones”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
A Simple and Effective Guide to Segmenting Your Hispanic Market Research Sample
Conducting market research in the Hispanic market can be challenging, especially for researchers unfamiliar with the community or living in another country. Here is a quick guide to building a representative sample and obtaining accurate results.
The Future of Market Research: Synthetic Samples in Online Panels
Synthetic samples can accelerate data-driven decision-making by providing timely access to accurate and relevant consumer opinion data sets. In a hyper-competitive environment where time to market can be a decisive factor, augmenting online panels with synthetic data can be a game changer. But what are synthetic samples, and how are they changing how researchers collect and analyze data?
Preparing Marketing Procurement for AI
In the rapidly evolving landscape of marketing procurement, data analytics and artificial intelligence (AI) are becoming indispensable tools.
AI Data Bias, The 2024 Challenge: Solutions for Multicultural Integrity
Generative AI (Gen AI) applied to marketing has tremendous value and we leverage it across the board, however its inherent biases and limitations in Multicultural/Ethnic accuracy and representation requires guardrails, human contextual and deductive skills, and human involvement throughout the process. By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells
Better agency feedback delivers a more successful agency review
A few simple steps can help you make your next agency review a better experience for the agencies and more successful for your business.
22nd Annual Hispanic Television Summit – Focuses on How Latinos are Reflected on Screens
With just one month to go before the 22nd Annual Hispanic Television Summit, new dynamic speakers like comedian, actor, writer and producer John Leguizamo are being added daily to the agenda for this leading annual event for those in the business of television for Hispanics in the U.S. and worldwide. This year’s theme is in response to the growing demand for improved on-screen representation of Latino voices, images, and within storylines.
